Sustainable Brand Index™ is Europe’s largest brand study on sustainability. The study measures the perception of stakeholders on a brand’s sustainability across industries and countries. With the help of more than 58 000 consumers across 8 countries, the study measures and analyses over 1 400 brands across 35+ industries on sustainability.

Discover more about what Sustainable Brand Index™ means for your brand.



Sustainable Brand Index™ yearly ranks brands on sustainability. The rankings show how brands are perceived on sustainability by their important stakeholders. Brands are selected independently based on market share, turnover and general brand awareness.



The official reports contain the complete ranking of each country over time, accompanied with key sustainability insights and stakeholder data. You can download the official reports for free.



Sustainable Brand Index™ can provide you with brand-specific data, a tailored analysis and strategic tools. Our unique consumer data and sustainability insights help you understand; how sustainable your brand is perceived to be, why it is perceived this way and what to do about it. Discover more about the insights we have for your brand.

The Most Sustainable Brands

Based on its independent study, Sustainable Brand Index™ ranks both business-to-consumer (B2C) as well as business-to-business (B2B) brands annually. The rankings show how brands are perceived on sustainability by their important stakeholders and which brands are leading or lagging behind on sustainability. More than 1 400 brands, 35+ industries and 8 countries are currently included in Sustainable Brand Index™. Discover which brands, markets and countries are included:


Providing brands with sustainability insights
through 10 years of data.


Sustainable Brand Index™ offers unique data and insights on how sustainability affects your brand and what drives consumer behaviour when interacting with your brand and industry.

Every year more than 100 brands dive deeper with the help of our brand-specific data, tailored analysis and strategic tools.
Discover why Telia and Apoteket chose to do so.

Sustainable Brand Index™ gives us value for money. When we scanned the market, we were contacted by several consulting companies, but we identified that partnering up with Sustainable Brand Index™ was without a doubt the best option. They hold an expertise in sustainability and consumer research that we really value and they are the ones who can offer the in-depth insights we are looking for.
— Johanna Wånge, Customer Experience Manager, Telia
Sustainable Brand Index™ is an important tool for us at Apoteket. The study highlights sustainability in a way that is relevant and creates interest among stakeholders in society. Our tailored strategy report has been crucial for our development in recent years – both internally and in the official ranking. The rigorous insights in the report are valuable and give us a solid foundation to work with both our brand and our communication.
— Anders Rynnel, Brand & Insight Director, Apoteket