Sustainable Brand Index™ B2C is a brand study on sustainability within the business-to-consumer market in Denmark. The study is based on research among Danish consumers and shows how brands are perceived within environmental and social responsibility. Download the official report of 2020 to discover this year’s brand ranking and key sustainability insights into industries, consumers and brands.

 

OFFICIAL REPORT

Denmark - 2020

Our official report contains the complete ranking of Sustainable Brand Index™ 2020 in Denmark over time, accompanied with key sustainability insights and stakeholder data into the Danish B2C-market.

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Download the official report for free
and gain access to:

  • Ranking 2013 - 2020

  • Industry Rankings 2020

  • Key Insights

  • The Sustainable Consumer

  • Developments 2011 - 2020

  • Methodology

  • Testimonials & more


RANKING

denmark - 2020

Sustainable Brand Index™ yearly ranks brands on sustainability. The rankings show how brands are perceived on sustainability by their important stakeholders. These are Denmark’s most sustainable brands of 2020 according to Danish consumers.
Download the official report for access to all key insight and the complete ranking.

Top 20

POSITION

1

2

3

4

5

6

7

8

9

10

BRAND

Coop

REMA 1000

Lego

Thise

Urtekram

Tesla

Ørsted

IKEA

Superbrugsen

Arla

POSITION

11

12

13

14

15

16

17

18

19

20

BRAND

Friland

Sygeforsikringen Danmark

Irma

Kvickly

Dagli’ Brugsen

Carlsberg

Føtex

Tryg

Rynkeby

Innocent


INDUSTRY WINNERS 2020

POSITION

1.

3.

4.

6.

7.

8.

12.

16.

21.

26.

33.

35.

39.

45.

48.

55.

56.

59.

65.

69.

82.

129.

134.

BRAND

Coop

Lego

Thise

Tesla

Ørsted

IKEA

Sygeforsikringen Danmark

Carlsberg

The Body Shop

Salling Group

OK

H&M

Comwell

A-apoteket

SAS

Hummel

Ringkjøbing Landbobank

DSB

McDonald´s

BAUHAUS

Georg Jensen

YouSee

TUI

industry

Grocery Stores

Leisure & 比特币门户交易网home Electronics

Food

Cars

Electricity & Heating

Furniture & Decoration - Stores

Insurance & Pension

Beverages

Beauty

Consumer Goods Corporations

Fuel

Clothes & Fashion -Stores

Hotels

Pharmacies

Airlines

Clothes & Fashion - Brands

Banks

Transport

Restaurants & Cafes

DIY & Crafts

Furniture & Decoration - Brands

Telecommunications

Travel


DISCOVER WHICH industries & brands ARE INCLUDED

2020

Brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. The purpose of these criteria is to create a selection that mirrors the brands that consumers meet in their everyday life. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public.

+ Airlines

  • AirFrance
  • British Airways
  • Finnair
  • KLM
  • Lufthansa
  • Norwegian
  • SAS

+ Automotive

  • Alfa Romeo
  • Audi
  • BMW
  • Chevrolet
  • Citroën
  • Fiat
  • Ford
  • Honda
  • Hyundai
  • KIA
  • Mazda
  • Mercedes-Benz
  • Mitsubishi
  • Nissan
  • Opel
  • Peugeot
  • Renault
  • Seat
  • Skoda
  • Subaru
  • Suzuki
  • Tesla
  • Toyota
  • Volkswagen
  • Volvo

+ Banking

  • Arbejdernes Landsbank
  • Danske Bank
  • Handelsbanken
  • Jyske Bank
  • Middelfart Sparekasse
  • Nordea
  • Nykredit
  • Ringkjøbing Landbobank
  • Saxo Bank
  • Spar Nord
  • Sparekassen Kronjylland
  • Sparekassen Sjælland-Fyn
  • Sydbank

+ Beauty

  • Matas
  • Rituals
  • The Body Shop

+ Beverages

  • Carlsberg
  • Coca-Cola
  • Innocent
  • Nespresso
  • Pepsi
  • Royal Unibrew
  • Rynkeby
  • Tuborg

+ Clothes & Fashion – Brands

  • Adidas
  • By Marlene Birger
  • Day Birger et Mikkelsen
  • Hummel
  • Masai
  • Nike
  • Noa Noa
  • Only
  • Pandora
  • Pilgrim
  • Puma
  • Saint Tropez
  • Samsøe & Samsøe
  • Sand Copenhagen
  • Vila

+ Clothes & Fashion – Stores

  • Dressmann
  • Foot Locker
  • Gina Tricot
  • H&M
  • INTERSPORT
  • Jack&Jones
  • Salling
  • Sport24
  • Sportigan
  • Sportmaster
  • Tøjeksperten
  • Vero Moda
  • Zalando
  • Zara

+ Consumer Goods Corporations

  • Johnson & Johnson
  • L'Oréal Group
  • Nestlé
  • Orkla
  • Procter & Gamble
  • Salling Group
  • Unilever

+ DIY & Crafts

  • Bauhaus
  • Biltema
  • Bygma
  • jem & fix
  • Silvan
  • STARK
  • XL-Byg

+ Electricity & Heating

  • Energi Fyn
  • Eniig
  • Modstrøm
  • Natur-Energi
  • NRGi
  • Ørsted
  • SEAS-NVE
  • Vattenfall

+ Food

  • Amo
  • Anthon Berg
  • Arla
  • Bähncke
  • Carletti
  • Castello
  • Danish Crown
  • Danone
  • Danpo
  • Dr. Oetker
  • Finax
  • Friland
  • Haribo
  • K-Salat
  • KiMs
  • Kohberg
  • Lurpak
  • Pågen
  • Philadelphia
  • Santa Maria
  • Schulstad
  • Steff Houlberg
  • Stryhn’s
  • Thise
  • Toms
  • Tulip
  • Urtekram
  • Wasa

+ Fuel

  • Circle K
  • F24
  • Go´on
  • INGO
  • OK
  • Q8
  • Shell
  • Uno-X

+ Furniture & Decoration – Brands

  • Bahne
  • Biva
  • Boconcept
  • Georg Jensen

+ Furniture & Decoration - Stores

  • Bolia
  • IDEmøbler
  • IKEA
  • Illums Bolighus
  • ILVA
  • Imerco
  • Jysk
  • Søstrene Greene

+ Grocery Stores

  • Aldi
  • Coop
  • Dagli’ Brugsen
  • Fakta
  • Føtex
  • Irma
  • Kvickly
  • Lidl
  • Meny
  • Netto
  • REMA 1000
  • Spar
  • Superbrugsen

+ Hotels

  • Arp-Hansen
  • Best Western
  • Comwell
  • First Hotels
  • Radisson Blu
  • Scandic

+ Insurance & Pension

  • Alka
  • Alm Brand
  • AP Pension
  • Codan
  • Danica Pension
  • GF Forsikring
  • Gjensidige
  • If
  • Industriens Pension
  • Købstædernes Forsikring
  • Lærerstandens Brandforsikring
  • PenSam
  • PFA Pension
  • Skandia
  • Sygeforsikringen Danmark
  • Topdanmark
  • Tryg

+ Leisure & 比特币门户交易网home Electronics

  • Bang & Olufsen (B&O)
  • Bilka
  • Elgiganten
  • Expert
  • Flying Tiger Copenhagen
  • Lego
  • Power
  • punkt1

+ Pharmacies

  • A-apoteket
  • APOTEKEREN A.m.b.a
  • Apotekernes A.m.b.a
  • Pharma+
  • + Restaurants & Cafes

  • Burger King

  • Jensen's Bøfhus
  • Joe & the Juice
  • KFC
  • McDonald´s
  • Starbucks
  • Sunset Boulevard

+ Telecommunications

  • Stofa
  • Telenor
  • Telia
  • Telmore
  • Tre (3)
  • YouSee

+ Transport

  • DFDS
  • DSB
  • Scandlines
  • Stena Line

+ Travel

  • Apollo Rejser
  • Bravo Tours
  • Spies
  • TUI

Do you want to know more about your position in the ranking?

Let us tell you about the data and tailored insights we have for your brand.

Methodology

 
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The Ranking

The ranking score is a combination of both environmental and social responsibility, based on the definition of sustainability according to the UN Sustainable Development Goals. The score is assembled through a top box-method, consisting of awareness levels and positive attitudes of stakeholders. The total score for each area of sustainability is 100%. Thus, a brand can receive 100% for environmental responsibility, and 100% for social responsibility, adding up to a maximum score of 200%.

 
SBI-Index-Website-Icons_Brand Selection.png
 

brand selection

Per country, brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public.