Sustainable Brand Index™ B2C is a brand study on sustainability within the business-to-consumer market in Denmark. The study is based on research among Danish consumers and shows how brands are perceived within environmental and social responsibility. Download the official report of 2021 to discover this year’s brand ranking and key sustainability insights into industries, consumers and brands.

 

Sustainable Brand Index™ 2021

out now!


Download the OFFICIAL REPORT

Denmark - Sustainable brand index 2021

Our official report contains the complete ranking of Sustainable Brand Index™ 2021 in Denmark over time, accompanied with key sustainability insights and stakeholder data into the Danish B2C-market.

Download the official report for free
and gain access to:

  • Ranking 2013 - 2021

  • Industry Rankings 2021

  • Key Sustainability Insights 2021

  • Methodology & more

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Denmark - Sustainable brand index 2020

Our official report contains the complete ranking of Sustainable Brand Index™ 2020 in Denmark over time, accompanied with key sustainability insights and stakeholder data into the Danish B2C-market.

  • Ranking 2013 - 2020

  • Industry Rankings 2020

  • Key Sustainability Insights 2020

  • Methodology

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the RANKING

denmark - Sustainable brand index 2021

Sustainable Brand Index™ yearly ranks brands on sustainability. The rankings show how brands are perceived on sustainability by their important stakeholders. These are Denmark’s most sustainable brands of 2021 according to Danish consumers.
Download the official report for access to all key insight and the complete ranking.

the Top 20 most sustainable brands of 2021 according to danish consumers

POSITION

1

2

3

4

5

6

7

8

9

10

BRAND

REMA 1000

Aarstiderne

Lego

Coop

Thise

Superbrugsen

Arla

Friland

IKEA

Tesla

POSITION

11

12

13

14

15

16

17

18

19

20

BRAND

Urtekram

Natur-Energi

Kvickly

Irma

Dagli’ Brugsen

Sygeforsikringen Danmark

Rynkeby

The Body Shop

Føtex

Matas


INDUSTRY WINNERS 2021

POSITION

1

2

3

5

9

10

12

16

17

18

29

34

35

43

44

51

61

62

72

74

83

94

146

148

BRAND

REMA 1000

Aarstiderne

Lego

Thise

IKEA

Tesla

Natur-Energi

Sygeforsikringen Danmark

Rynkeby

The Body Shop

Ecco

DSB

Comwell

OK

Siemens

Pharma+

Arbejdernes Landsbank

Hummel

Georg Jensen

McDonald´s

Unilever

SAS

Spies

TDC

industry

Supermarkets

E-commerce

Hobby & Leisure

Food

Furniture & Decoration - Stores

Automotive

Electricity & Heating

Insurance & Pension

Beverage

Beauty

Clothes & Fashion - Stores

Transport

Hotels

Fuel

比特币门户交易网home appliances & Consumer electronics

Pharmacies

Banks

Clothes & Fashion - Brands

Furniture & Decoration - Brands

Restaurants, Cafes & Take-away

Consumer Goods Corporations

Airlines

Travel & Tourism

Telecommunications


all industries & brands

Sustainable brand index 2021

Brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. The purpose of these criteria is to create a selection that mirrors the brands that consumers meet in their everyday life. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public. The following brands are included in Sustainable Brand Index™ 2021 in Denmark:

+ Airlines

  • AirFrance
  • British Airways
  • Finnair
  • KLM
  • Lufthansa
  • Norwegian
  • SAS

+ Automotive

  • Audi
  • BMW
  • Citroën
  • Ford
  • Hyundai
  • Mercedes-Benz
  • Nissan
  • Peugeot
  • Renault
  • Škoda
  • Tesla
  • Toyota
  • Volkswagen
  • Volvo

+ Banks

  • Arbejdernes Landsbank
  • Danske Bank
  • Handelsbanken
  • Jyske Bank
  • Middelfart Sparekasse
  • Nordea
  • Nykredit
  • Ringkjøbing Landbobank
  • Saxo Bank
  • Spar Nord
  • Sparekassen Kronjylland
  • Sparekassen Sjælland-Fyn
  • Sydbank

+ Beauty

  • Matas
  • Rituals
  • The Body Shop

+ Beverage

  • Carlsberg
  • Coca-Cola
  • Fanta
  • Innocent
  • Nespresso
  • Pepsi
  • Royal Unibrew
  • Rynkeby
  • Sprite
  • Tuborg

+ Clothes & Fashion – Brands

  • Adidas
  • By Marlene Birger
  • Day Birger et Mikkelsen
  • Hummel
  • Masai
  • Nike
  • Noa Noa
  • ONLY
  • Pandora
  • Pilgrim
  • Puma
  • Saint Tropez
  • Samsøe & Samsøe
  • Vila

+ Clothes & Fashion – Stores

  • Dressmann
  • Ecco
  • Foot Locker
  • Gina Tricot
  • H&M
  • INTERSPORT
  • Jack&Jones
  • Salling
  • Sport24
  • Sportigan
  • Sportmaster
  • Tøjeksperten
  • Vero Moda
  • Zara

+ Consumer Goods Corporations

  • Danone
  • Johnson & Johnson
  • L'Oréal Group
  • Nestlé
  • Orkla
  • Procter & Gamble
  • Unilever

+ E-commerce

  • Aarstiderne.dk
  • Amazon
  • Boozt.com
  • CDON
  • Nemlig.com
  • Saxo Boghandel
  • Zalando

+ Electricity & Heating

  • Energi Fyn
  • Eniig
  • Modstrøm
  • Natur-Energi
  • NRGi
  • SEAS-NVE
  • Vattenfall

+ Food

  • Amo
  • Anthon Berg
  • Arla
  • Bähncke
  • Carletti
  • Castello
  • Danish Crown
  • Danpo
  • Dr. Oetker
  • Finax
  • Friland
  • Haribo
  • KiMs
  • Kohberg
  • K-Salat
  • Lurpak
  • Philadelphia
  • Pågen
  • Rose Kylling
  • Santa Maria
  • Schulstad
  • Steff Houlberg
  • Stryhn’s
  • Thise
  • Toms
  • Tulip
  • Urtekram
  • Wasa

+ Fuel

  • Circle K
  • F24
  • Go´on
  • INGO
  • OK
  • Q8
  • Shell
  • Uno-X

+ Furniture & Decoration – Brands

  • Boconcept
  • Georg Jensen
  • Illums Bolighus

+ Furniture & Decoration - Stores

  • Bahne
  • Biva
  • Bolia
  • FDB Møbler
  • Flying Tiger Copenhagen
  • Hay
  • IKEA
  • ILVA
  • Imerco
  • Jysk
  • Søstrene Greene

+ Hobby & Leisure

  • BAUHAUS
  • Biltema
  • Bygma
  • Harald Nyborg
  • jem & fix
  • Lego
  • Silvan
  • STARK
  • XL-Byg

+ 比特币门户交易网home appliances & Consumer electronics

  • Bang & Olufsen (B&O)
  • Bosch
  • Electrolux
  • Elgiganten
  • Expert
  • Miele
  • Power
  • punkt1
  • Siemens
  • Skousen

+ Hotels

  • Arp-Hansen
  • Best Western
  • Comwell
  • Radisson Blu
  • Scandic
  • Zleep Hotels

+ Insurance & Pension

  • Alka
  • Alm Brand
  • AP Pension
  • Codan
  • Danica Pension
  • GF Forsikring
  • Gjensidige
  • If
  • Industriens Pension
  • Købstædernes Forsikring
  • Lærerstandens Brandforsikring
  • PenSam
  • PFA Pension
  • Skandia
  • Sygeforsikringen Danmark
  • Topdanmark
  • Tryg

+ Pharmacies

  • A-apoteket
  • APOTEKEREN A.m.b.a
  • Apotekernes A.m.b.a
  • Pharma+

+ Restaurants, Cafes & Take-away

  • 7-eleven
  • Burger King
  • Jensen's Bøfhus
  • Joe & the Juice
  • KFC
  • Lagkagehuset
  • MAX Hamburger
  • McDonald´s
  • Starbucks
  • Sunset Boulevard

+ Supermarkets

  • Aldi
  • Bilka
  • Coop
  • Dagli’ Brugsen
  • Fakta
  • Føtex
  • Irma
  • Kvickly
  • Lidl
  • Meny
  • Netto
  • REMA 1000
  • Spar
  • Superbrugsen

+ Telecommunications

  • Stofa
  • TDC
  • Telenor
  • Telia
  • Telmore
  • Tre (3)
  • YouSee

+ Transport

  • DFDS Seaways
  • DOT
  • DSB
  • Metroen
  • Scandlines
  • Stena Line

+ Travel

  • Apollo Rejser
  • Bravo Tours
  • Spies
  • TUI

Do you want to know more about your position in the ranking?

Let us tell you about the data and tailored insights we have for your brand.

Methodology

 
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The Ranking

The ranking score is a combination of both environmental and social responsibility, based on the definition of sustainability according to the UN Sustainable Development Goals. The score is assembled through a top box-method, consisting of awareness levels and positive attitudes of stakeholders. The total score for each area of sustainability is 100%. Thus, a brand can receive 100% for environmental responsibility, and 100% for social responsibility, adding up to a maximum score of 200%.

 
SBI-Index-Website-Icons_Brand Selection.png
 

brand selection

Per country, brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public.