Sustainable Brand Index™ B2C is a brand study on sustainability within the business-to-consumer market in Estonia. The study is based on research among Estonian consumers and shows how brands are perceived within environmental and social responsibility. Sustainable Brand Index™ is launched in Estonia for the first time in 2020, together with Latvia and Lithuania. Download the official report of 2020 to discover this year’s brand ranking and key sustainability insights into industries, consumers and brands.

 

OFFICIAL REPORT

estonia - 2020

Our official report contains the complete ranking of Sustainable Brand Index™ 2020 in Estonia, accompanied with key sustainability insights into the Baltic B2C-market.

X

Download the official report for free
and gain access to:

  • Ranking 2020

  • Industry Rankings 2020

  • Key Insights 2020

  • Methodology

  • Testimonials & more


RANKING

estonia - 2020

Sustainable Brand Index™ yearly ranks brands on sustainability. The rankings show how brands are perceived on sustainability by their important stakeholders. These are Estonia’s most sustainable brands of 2020 according to Estonian consumers.

Download the official report for access to all key insight and the complete ranking.

Top 20

POSITION

1

2

3

4

5

6

7

8

9

10

BRAND

Kalev

Farmi

Elron

Eesti Pagar

Coop

Telia

Salvest

Selver

Valio

Leibur

POSITION

11

12

13

14

15

16

17

18

19

20

BRAND

Rimi

Prisma

Põltsamaa Felix

Tere

Fazer

Eesti Leivatööstus

Swedbank

Circle K

Elisa

Tallink


INDUSTRY WINNERS 2020

POSITION

1.

3.

5.

6.

17.

18.

32.

BRAND

Kalev

Elron

Coop

Telia

Swedbank

Circle K

Eesti Energia

industry

Food & Beverage

Transport/Travel

Grocery Stores

Telecom

Banks

Fuel

Electricity & Heating


DISCOVER WHICH industries & brands ARE INCLUDED

2020

Brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. The purpose of these criteria is to create a selection that mirrors the brands that consumers meet in their everyday life. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public.

 

+ Banking

  • Coop Pank
  • LHV
  • Luminor
  • SEB
  • Swedbank

+ Electricity & Heating

  • Eesti Energia
  • Eesti Gaas
  • Elektrum
  • Fortum
  • Utilitas
  • VKG

+ Food & Beverage

  • Eesti Leivatööstus
  • Eesti Pagar
  • Epiim
  • Estover
  • Farmi
  • Fazer
  • Kalev
  • Leibur
  • Löfbergs
  • Maks & Moorits
  • Nõo Lihatööstus
  • Paulig
  • Põltsamaa Felix
  • Rakvere
  • Rannarootsi
  • Salvest
  • Santa Maria
  • Tallegg
  • Tere
  • Valio

+ Fuel

  • Alexela
  • Circle K
  • Neste
  • Olerex

+ Grocery Stores

  • Coop
  • Maxima
  • Prisma
  • Rimi
  • Selver

+ Telecom

  • Elisa
  • Tele2
  • Telia

+ Transport

  • airBaltic
  • Bolt
  • Elron
  • Lux Express
  • Tallink
  • Tallinna Linnatransport
  • Uber
  • Viking Line

Do you want to know more about your position in the ranking?

Let us tell you about the data and tailored insights we have for your brand.

Methodology

 
SBI-Index-Website-Icons_Rankings.png
 

The Ranking

The ranking score is a combination of both environmental and social responsibility, based on the definition of sustainability according to the UN Sustainable Development Goals. The score is assembled through a top box-method, consisting of awareness levels and positive attitudes of stakeholders. The total score for each area of sustainability is 100%. Thus, a brand can receive 100% for environmental responsibility, and 100% for social responsibility, adding up to a maximum score of 200%.

 
SBI-Index-Website-Icons_Brand Selection.png
 

brand selection

Per country, brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public.