Sustainable Brand Index™ B2C is a brand study on sustainability within the business-to-consumer market in Estonia. The study is based on research among Estonian consumers and shows how brands are perceived within environmental and social responsibility. Sustainable Brand Index™ is launched in Estonia for the first time in 2020, together with Latvia and Lithuania. Download the official report to discover this year’s brand ranking and key sustainability insights into industries, consumers and brands.

 

download the OFFICIAL REPORT

estonia - sustainable brand index 2021

Our official report contains the complete ranking of Sustainable Brand Index™ 2021 in Estonia, accompanied with key sustainability insights into the Baltic B2C-market.

Download the official report for free
and gain access to:

  • Ranking 2020 - 2021

  • Industry Rankings 2021

  • Key Sustainability Insights 2021

  • Methodology & more

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estonia - sustainable brand index 2020

Our official report contains the complete ranking of Sustainable Brand Index™ 2020 in Estonia, accompanied with key sustainability insights into the Baltic B2C-market.

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Download the official report for free
and gain access to:

  • Ranking 2020

  • Industry Rankings 2020

  • Key Sustainability Insights 2020

  • Methodology & more


the RANKING

estonia - sustainable brand index 2021

Sustainable Brand Index™ yearly ranks brands on sustainability. The rankings show how brands are perceived on sustainability by their important stakeholders. These are Estonia’s most sustainable brands of 2021 according to Estonian consumers. Download the official report for access to all key insight and the complete ranking.

the Top 20 most sustainable brands of 2021 according to estonian consumers

POSITION

1

2

3

4

5

6

7

8

9

10

BRAND

Kalev

Elron

Coop

Rimi

Tere

Salvest

Valio

Selver

Põltsamaa Felix

Farmi

POSITION

11

12

13

14

15

16

17

18

19

20

BRAND

Leibur

Eesti Pagar

Alexela

Rannarootsi

Fazer

Maks & Moorits

Apotheka

Prisma

Paulig

Eesti Leivatööstus


INDUSTRY WINNERS 2021

POSITION

1

2

3

13

17

21

22

26

BRAND

Kalev

Elron

Coop

Alexela

Apotheka

Eesti Energia

Telia

Swedbank

industry

Food & Beverage

Transport/Travel

Grocery Stores

Fuel

Pharmacies

Electricity & Heating

Telecom

Banks


all industries & brands

sustainable brand index 2021

Brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. The purpose of these criteria is to create a selection that mirrors the brands that consumers meet in their everyday life. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public. The following brands are included in Sustainable Brand Index™ 2021 in Estonia:

 

+ Banks

  • Swedbank
  • Coop Pank
  • LHV
  • SEB
  • Luminor

+ Electricity & Heating

  • Eesti Energia
  • Eesti Gaas
  • Elektrum
  • Utilitas
  • Fortum

+ Food & Beverage

  • Kalev
  • Farmi
  • Eesti Pagar
  • Salvest
  • Valio
  • Leibur
  • Põltsamaa Felix
  • Tere
  • Fazer
  • Eesti Leivatööstus
  • Paulig
  • Maks & Moorits
  • Rannarootsi
  • Tallegg
  • Nõo Lihatööstus
  • Santa Maria
  • Rakvere

+ Fuel

  • Circle K
  • Alexela
  • Neste
  • Olerex

+ Grocery Stores

  • Coop
  • Selver
  • Rimi
  • Prisma
  • Maxima

+ Pharmacies

  • Apotheka
  • Benu
  • Südameapteek
  • Euroapteek
  • Ülikooli Apteek

+ Telecom

  • Telia
  • Elisa
  • Tele2

+ Transport/Travel

  • Elron
  • Tallink
  • Lux Express
  • Viking Line
  • Tallinna Linnatransport
  • Bolt
  • airBaltic

Do you want to know more about your position in the ranking?

Let us tell you about the data and tailored insights we have for your brand.

Methodology

 
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The Ranking

The ranking score is a combination of both environmental and social responsibility, based on the definition of sustainability according to the UN Sustainable Development Goals. The score is assembled through a top box-method, consisting of awareness levels and positive attitudes of stakeholders. The total score for each area of sustainability is 100%. Thus, a brand can receive 100% for environmental responsibility, and 100% for social responsibility, adding up to a maximum score of 200%.

 
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brand selection

Per country, brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public.