Sustainable Brand Index™ B2C is a brand study on sustainability within the business-to-consumer market in Finland. The study is based on research among Finnish consumers and shows how brands are perceived within environmental and social responsibility. Download the official report of 2020 to discover this year’s brand ranking and key sustainability insights into industries, consumers and brands.

 

OFFICIAL REPORT

finland - 2020

Our official report contains the complete ranking of Sustainable Brand Index™ 2020 in Finland over time, accompanied with key sustainability insights and stakeholder data into the Finnish B2C-market.

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Download the official report for free
and gain access to:

  • Ranking 2013 - 2020

  • Industry Rankings 2020

  • Key Insights

  • The Sustainable Consumer

  • Developments 2011 - 2020

  • Methodology

  • Testimonials & more


RANKING

finland - 2020

Sustainable Brand Index™ yearly ranks brands on sustainability. The rankings show how brands are perceived on sustainability by their important stakeholders. These are Finland’s most sustainable brands of 2020 according to Finnish consumers.
Download the official report for access to all key insight and the complete ranking.

Top 20

POSITION

1

2

3

4

5

6

7

8

9

10

BRAND

Valio

S-market

Elovena

Prisma

Kotimaista 

VR

Myllyn Paras

K-supermarket

Fazer

Fiskars

POSITION

11

12

13

14

15

16

17

18

19

20

BRAND

Yliopiston Apteekki

K-market

Oululainen

Partioaitta

Finlayson

S-Ryhmä

iittala

K-Citymarket

Kesko

Paulig


INDUSTRY WINNERS 2020

POSITION

1.

2.

6.

10.

14.

16.

20.

21.

29.

30.

32.

35.

37.

40.

43.

47.

50.

51.

52.

62.

106.

BRAND

Valio

S-market

VR

Fiskars

Partioaitta

S-Ryhmä

Paulig

Sokos Hotels

Suomalainen Kirjakauppa

Marimekko

S-Pankki

Vattenfall

Neste

Lumene

Tesla

Hesburger

Lähi-Tapiola

K-Rauta

Finnair

Elisa

Aurinkomatkat

industry

Food

Grocery Stores

Transport

Furniture & Decoration - Brands

Clothes & Fashion - Stores

Consumer Goods Corporations

Beverages

Hotels

Leisure

Clothes & Fashion - Brands

Banks

Electricity & Heating

Fuel

Beauty

Cars

Restaurants & Cafes

Insurance & Pension

Furniture & Decoration - Stores

Airlines

Telecommunications

Travel


DISCOVER WHICH industries & brands ARE INCLUDED

2020

Brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. The purpose of these criteria is to create a selection that mirrors the brands that consumers meet in their everyday life. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public.

+ Airlines

  • AirFrance
  • British Airways
  • Finnair
  • KLM
  • Lufthansa
  • Norwegian
  • SAS

+ Automotive

  • Audi
  • BMW
  • Citroën
  • Fiat
  • Ford
  • Honda
  • Hyundai
  • KIA
  • Mazda
  • Mercedes-Benz
  • Mitsubishi
  • Nissan
  • Opel
  • Peugeot
  • Renault
  • Skoda
  • Subaru
  • Suzuki
  • Tesla
  • Toyota
  • Volkswagen
  • Volvo

+ Banking

  • Aktia
  • Ålandsbanken
  • Danske Bank
  • Handelsbanken
  • Nordea
  • OP
  • POP Pankki
  • S-Pankki
  • Säästöpankki

+ Beauty

  • Kicks
  • Lumene
  • The Body Shop

+ Beverages

  • Arvid Nordquist
  • Coca-Cola
  • Hartwall
  • Koskenkorva
  • Paulig
  • Pepsi
  • Sinebrychoff

+ Clothes & Fashion – Brands

  • Adidas
  • Marimekko
  • Nike
  • Puma
  • Vila

+ Clothes & Fashion – Stores

  • Aleksi13
  • BikBok
  • Budget Sport
  • Carlings
  • Cubus
  • Gina Tricot
  • H&M
  • Halonen
  • INTERSPORT
  • Jack&Jones
  • KappAhl
  • Lindex
  • Partioaitta
  • Sokos
  • Stadium
  • Stockmann
  • TopSport
  • Vero Moda
  • XXL
  • Zara

+ Consumer Goods Corporations

  • Kesko
  • L'Oréal Group
  • Nestlé
  • Orkla
  • Raisio
  • S-Ryhmä
  • Unilever

+ Electricity & Heating

  • Fortum
  • Helen
  • Turku Energia
  • Vantaan Energia
  • Vattenfall
  • + Food

  • Apetit

  • Arla
  • Atria
  • Benecol
  • Elovena
  • Fazer
  • Felix
  • Findus
  • HK
  • Ingman
  • Kariniemen
  • Kotimaista
  • Meira
  • Myllyn Paras
  • Oululainen
  • Panda
  • Pirkka
  • Pouttu
  • Rainbow
  • Risenta
  • Saarioinen
  • Santa Maria
  • Snellman
  • Sunnuntai
  • Torino
  • Vaasan
  • Valio

+ Fuel

  • ABC
  • Neste
  • Shell
  • St1
  • Teboil

+ Furniture & Decoration – Brands

  • Arabia
  • Artek
  • Finlayson
  • Fiskars
  • Hackman
  • Iittala

+ Furniture & Decoration – Stores

  • Asko
  • Hong Kong
  • IKEA
  • Jysk
  • K-Rauta
  • Masku
  • Sotka
  • Stemma
  • Vepsäläinen

+ Grocery Stores

  • Alepa
  • Alko
  • K-Citymarket
  • K-market
  • K-supermarket
  • Lidl
  • Prisma
  • R-kioski
  • S-market
  • Sale
  • Tarmo lähikauppa
  • Tokmanni

+ Hotels

  • Best Western
  • Holiday Inn
  • Lapland Hotels
  • Omena Hotels
  • Radisson Blu
  • Scandic
  • Sokos Hotels

+ Insurance & Pension

  • Elo
  • If
  • Ilmarinen
  • KEVA
  • Lähi-Tapiola
  • Mandatum Life
  • Varma

+ Leisure

  • Biltema
  • Byggmax
  • Clas Ohlson
  • Expert
  • Gigantti
  • Jumbo
  • Power
  • Suomalainen Kirjakauppa
  • Veikon Kone
  • Verkkokauppa.com

+ Pharmacies

  • Yliopiston Apteekki

+ Restaurants & Cafes

  • Burger King
  • Coffee House
  • Hesburger
  • Kotipizza
  • McDonald´s
  • Picnic
  • Rax
  • Rolls
  • Rosso
  • Scanburger
  • Sibylla
  • Subway

+ Telecommunications

  • DNA
  • Elisa
  • Telia

+ Transport

  • FixuTaxi
  • Kovanen
  • Onnibus
  • Taksi Helsinki
  • Uber
  • VR

+ Travel

  • Apollomatkat
  • Aurinkomatkat
  • Matkavekka
  • Tjäreborg
  • TUI

Do you want to know more about your position in the ranking?

Let us tell you about the data and tailored insights we have for your brand.

Methodology

 
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The Ranking

The ranking score is a combination of both environmental and social responsibility, based on the definition of sustainability according to the UN Sustainable Development Goals. The score is assembled through a top box-method, consisting of awareness levels and positive attitudes of stakeholders. The total score for each area of sustainability is 100%. Thus, a brand can receive 100% for environmental responsibility, and 100% for social responsibility, adding up to a maximum score of 200%.

 
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brand selection

Per country, brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public.