Sustainable Brand Index™ B2C is a brand study on sustainability within the business-to-consumer market in Finland. The study is based on research among Finnish consumers and shows how brands are perceived within environmental and social responsibility. Download the official report of 2021 to discover this year’s brand ranking and key sustainability insights into industries, consumers and brands.

 


download the OFFICIAL REPORT

finland - sustainable brand index 2021

Our official report contains the complete ranking of Sustainable Brand Index™ 2021 in Finland over time, accompanied with key sustainability insights and stakeholder data into the Finnish B2C-market.

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Download the official report for free
and gain access to:

  • Ranking 2013 - 2021

  • Industry Rankings 2021

  • Key Sustainability Insights 2021

  • Methodology & more

 


finland - sustainable brand index 2020

Our official report contains the complete ranking of Sustainable Brand Index™ 2020 in Finland over time, accompanied with key sustainability insights and stakeholder data into the Finnish B2C-market.

Download the official report for free
and gain access to:

  • Ranking 2013 - 2020

  • Industry Rankings 2020

  • Key Sustainability Insights 2020

  • Methodology & more

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THE RANKING

finland - SUSTAINABLE BRAND INDEX 2021

Sustainable Brand Index™ yearly ranks brands on sustainability. The rankings show how brands are perceived on sustainability by their important stakeholders. These are Finland’s most sustainable brands of 2021 according to Finnish consumers.
Download the official report for access to all key insight and the complete ranking.

THE Top 20 MOST SUSTAINABLE BRANDS OF 2021 ACCORDING TO FINNISH CONSUMERS

POSITION

1

2

3

4

5

6

7

8

9

10

BRAND

Valio

Elovena

Prisma

Kotimaista 

S-market

VR

Myllyn Paras

Fazer

K-Citymarket

K-supermarket

POSITION

11

12

13

14

15

16

17

18

19

20

BRAND

Fiskars

Vaasan Oy

S-Ryhmä

Yliopiston Apteekki

K-market

Finlayson

Saarioinen

Partioaitta

Paulig

Snellman


INDUSTRY WINNERS 2021

POSITION

1

3

6

11

13

14

16

18

19

21

24

27

31

39

44

49

53

54

57

58

61

62

68

87

116

BRAND

Valio

Prisma

VR

Fiskars

S-Ryhmä

Yliopiston Apteekki

Finlayson

Partioaitta

Paulig

Lumene

Sokos Hotels

Marimekko

S-Pankki

Vattenfall

Pentik

Finnair

LähiTapiola

Hesburger

Tesla

Matkahuolto

Nokia

ABC

Elisa

Verkkokauppa.com

Aurinkomatkat

industry

Food

Grocery Stores

Transport

Hobby & Leisure

Consumer Goods Corporations

Pharmacies

Furniture & Decoration - Brands

Clothes & Fashion - Stores

Beverage

Beauty

Hotels

Clothes & Fashion - Brands

Banks

Electricity & Heating

Furniture & Decoration - Stores

Airlines

Insurance & Pension

Restaurants, Cafes & Take-away

Automotive

Parcels & Logistics

比特币门户交易网home appliances & Consumer electronics

Fuel

Telecommunications

E-commerce

Travel & Tourism


ALL industries & brands

SUSTAINABLE BRAND INDEX 2021

Brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. The purpose of these criteria is to create a selection that mirrors the brands that consumers meet in their everyday life. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public. The following brands are included in Sustainable Brand Index™ 2021 in Finland:

+ Airlines

  • AirBaltic
  • AirFrance
  • British Airways
  • Finnair
  • KLM
  • Lufthansa
  • Norwegian
  • SAS

+ Automotive

  • BMW
  • Ford
  • Hyundai
  • KIA
  • Mercedes-Benz
  • Nissan
  • Opel
  • Škoda
  • Tesla
  • Toyota
  • Volkswagen
  • Volvo

+ Banks

  • Aktia
  • Danske Bank
  • Handelsbanken
  • Nordea
  • OP
  • POP Pankki
  • S-Pankki
  • Säästöpankki
  • Ålandsbanken

+ Beauty

  • Kicks
  • Lumene
  • The Body Shop

+ Beverage

  • Arvid Nordquist
  • Coca-Cola
  • Fanta
  • Hartwall
  • Koskenkorva
  • Meira
  • Nespresso
  • Paulig
  • Pepsi
  • Sinebrychoff
  • Sprite

+ Clothes & Fashion – Brands

  • Adidas
  • Marimekko
  • Nike
  • Puma
  • Vila

+ Clothes & Fashion – Stores

  • BikBok
  • Budget Sport
  • Carlings
  • Cubus
  • Gina Tricot
  • H&M
  • Halonen
  • INTERSPORT
  • Jack&Jones
  • KappAhl
  • Lindex
  • Partioaitta
  • Sokos
  • Stadium
  • Stockmann
  • TopSport
  • Vero Moda
  • XXL
  • Zara

+ Consumer Goods Corporations

  • Kesko
  • L´Oréal Group
  • Nestlé
  • Orkla
  • Raisio
  • S-Ryhmä
  • Unilever

+ E-commerce

  • Amazon
  • CDON
  • Motonet
  • Verkkokauppa.com
  • Zalando

+ Electricity & Heating

  • Fortum
  • Helen
  • Turku Energia
  • Vantaan Energia
  • Vattenfall

+ Food

  • Alpro
  • Apetit
  • Arla
  • Atria
  • Benecol
  • Elovena
  • Fazer
  • Felix
  • Findus
  • HK
  • Ingman
  • Kariniemen
  • Kotimaista
  • Myllyn Paras
  • Oatly
  • Oululainen
  • Panda
  • Pirkka
  • Pouttu
  • Rainbow
  • Risenta
  • Saarioinen
  • Santa Maria
  • Snellman
  • Sunnuntai
  • Torino
  • Vaasan Oy
  • Valio

+ Fuel

  • ABC
  • Neste
  • Shell
  • St1
  • Teboil

+ Furniture & Decoration – Brands

  • Arabia
  • Artek
  • Finlayson
  • Hackman
  • iittala

+ Furniture & Decoration – Stores

  • Asko
  • IKEA
  • Jysk
  • Masku
  • Pentik
  • Rusta
  • Sotka
  • Stemma
  • Vepsäläinen

+ Grocery Stores

  • Alepa
  • Alko
  • K-Citymarket
  • K-market
  • K-supermarket
  • Lidl
  • Prisma
  • R-kioski
  • Sale
  • S-market
  • Tarmo lähikauppa
  • Tokmanni

+ Hobby & Leisure

  • Biltema
  • Byggmax
  • Clas Ohlson
  • Fiskars
  • K-Rauta
  • Suomalainen Kirjakauppa

+ 比特币门户交易网home appliances & Consumer electronics

  • Bosch
  • Electrolux
  • Euronics
  • Gigantti
  • Miele
  • Nokia
  • Power
  • Siemens
  • Veikon Kone

+ Hotels

  • Best Western
  • Holiday Inn
  • Lapland Hotels
  • Omena Hotels
  • Radisson Blu
  • Scandic
  • Sokos Hotels

+ Insurance & Pension

  • Elo
  • Fennia
  • If
  • Ilmarinen
  • KEVA
  • LähiTapiola
  • Mandatum Life
  • Varma

+ Parcels & Logistics

  • Bring
  • DB Schenker
  • DHL
  • Matkahuolto
  • Posti
  • PostNord

+ Pharmacies

  • Avainapteekit
  • Hyvän mielen apteekit
  • Olo-apteekki
  • Yliopiston Apteekki

+ Restaurants, Cafes & Take-away

  • ABC Burger
  • Burger King
  • Coffee House
  • Espresso House
  • Hesburger
  • Kotipizza
  • McDonald´s
  • Picnic
  • Rax
  • Rolls
  • Rosso
  • Scanburger
  • Starbucks
  • Subway

+ Telecommunications

  • DNA
  • Elisa
  • Telia

+ Transport

  • FixuTaxi
  • HSL
  • Kovanen
  • Onnibus
  • Taksi Helsinki
  • Uber
  • VR

+ Travel & Tourism

  • Apollomatkat
  • Aurinkomatkat
  • Tjäreborg
  • TUI
  • TUI

Do you want to know more about your position in the ranking?

Let us tell you about the data and tailored insights we have for your brand.

Methodology

 
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The Ranking

The ranking score is a combination of both environmental and social responsibility, based on the definition of sustainability according to the UN Sustainable Development Goals. The score is assembled through a top box-method, consisting of awareness levels and positive attitudes of stakeholders. The total score for each area of sustainability is 100%. Thus, a brand can receive 100% for environmental responsibility, and 100% for social responsibility, adding up to a maximum score of 200%.

 
SBI-Index-Website-Icons_Brand Selection.png
 

brand selection

Per country, brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public.