Over the last years, environmental issues have been at the forefront of the global sustainability debate; and for good reasons. Now, in the year 2020, our world has been shaken, stirred, and woken up to some harsh realities. Health and social issues have dominated the world these last months, with an increased focus on the responsibility of governments, companies and individuals, in times of crisis and social injustice. More and more people wonder what actions corporations are taking to fight real-life problems? The breakdown of a current system creates the potential to redesign it, but talk is cheap. Actions are the new currency to buy brand loyalty and strength in the 2020s.
Sustainable Brand Index divides consumers into four different behaviour groups based on how they relate to sustainability: Ego, Moderate, Smart & Dedicated. By looking at how consumers act in different situations and cross-tabulate this with underlying structures in their attitudes, we end up with a number of patterns that are analysed and used as the basis four behaviour groups. Are we becoming more Ego in 2020?
Due to the current Corona / COVID19 situation in the world, we unfortunately have decided we cannot host our live-events the Sustainable Brand Index Awards 2020 in Norway (17/3), Denmark (19/3), Finland (24/3), Sweden (31/3) and The Netherlands (2/4). The fact that we can’t meet in real-life doesn’t mean we can’t share our results and insights with you! We will still launch the official ranking and results of Sustainable Brand Index 2020 across all our digital channels! This new reality means we will embrace our digital communication even more. Here you will find an overview of all you need to know regarding the launch of Sustainable Brand Index B2C 2020.
Sustainability is needed in light of all the current environmental and social challenges, from the way we use resources and manage waste, to the way we eat, shop or travel. The question is: how can we find common ground and focus on the right challenges? In 2019, we decided to interview a panel of experts on what they predict will be the most important focus areas within sustainability within the upcoming few years.
Over the last decade, Sustainable Brand Index™ as grown into one of the most important independent indexes within sustainable branding and communication. This year, 50.000 consumers have been interviewed about the environmental and social responsibility of exactly 1.148 brands across 5 countries. Discover why perception matters and what consumers think are the most sustainable brands of 2019.
It is important to remember that consumers and clients are hungry for honest communication that resemble a brand’s actions. Pretty words and emotional pleas won’t do anymore, without the actual results. Brands need to become more transparent and will increasingly be held accountable by their stakeholders for what they communicate.
In the age of digitalisation, the influence and power of individuals is growing. New stakeholders are emerging across platforms and with different mandates. With that the impact of ‘influencers’ on consumption and behaviour is also increasing. What does this means in light of sustainability? Is it possible to use influencer marketing to communicate sustainability in a credible way?
Climate is widely debated on all levels of society today. Now that the summer of 2018 is shaping up to be one for the record books, climate change is growing into a more tangible issue for everyone. The question that arises is how the average citizen and consumer can become more aware of the enormous challenge that is human-induced climate change. It is an issue that is often seen as; complicated, abstract, long-term or outside of the individual responsibility.