Sustainable Brand Index™ B2C is a brand study on sustainability within the business-to-consumer market in Norway. The study is based on research among Norwegian consumers and shows how brands are perceived within environmental and social responsibility. Download the official report of 2021 to discover this year’s brand ranking and key sustainability insights into industries, consumers and brands.

 

download the Official Report

norway - sustainable brand index 2021

Our official report contains the complete ranking of Sustainable Brand Index™ 2021 in Norway over time, accompanied with key sustainability insights and stakeholder data into the Norwegian B2C-market.

Download the official report for free
and gain access to:

  • Ranking 2013 - 2021

  • Industry Rankings 2021

  • Key Sustainability Insights 2021

  • Methodology & more

X
 

norway - sustainable brand index 2020

Our official report contains the complete ranking of Sustainable Brand Index™ 2020 in Norway over time, accompanied with key sustainability insights and stakeholder data into the Norwegian B2C-market.

Download the official report for free
and gain access to:

  • Ranking 2013 - 2020

  • Industry Rankings 2020

  • Key Sustainability Insights 2020

  • Methodology & more

X

the Ranking

norway - sustainable brand index 2021

Sustainable Brand Index™ yearly ranks brands on sustainability. The rankings show how brands are perceived on sustainability by their important stakeholders. These are Norway’s most sustainable brands of 2021 according to Norwegian consumers. Download the official report for access to all key insight and the complete ranking.


the Top 20 most sustainable brands of 2021 according to norwegian consumers

Position

1

2

3

4

5

6

7

8

9

10

brand

Tine

IKEA

Kiwi

Finn.no

Stormberg

Posten

Coop

Q-Meieriene

Vipps

Bama

Position

11

12

13

14

15

16

17

18

19

20

brand

Flytoget

VY

Meny

Bergans of Norway

Vinmonopolet

KLP (Kommunal Landspensjonskasse)

REMA 1000

Ruter

The Body Shop

Rørosmeieriet

INDUSTRY WINNERS 2021

Position

1

2

3

4

5

6

9

11

16

19

21

22

25

34

48

59

60

62

69

71

100

102

105

111

brand

Tine

IKEA

Kiwi

Finn.no

Stormberg

Posten

Vipps

Flytoget

KLP (Kommunal Landspensjonskasse)

The Body Shop

Apotek 1

Tesla

Nordic Choice Hotels

Obs

Fjordkraft

Telenor

NorgesGruppen

Miele

Norwegian

Peppes Pizza

XXL

Circle K

Color Line

Friele

Industry

Food

Furniture & Decoration

Grocery Stores

E-commerce

Clothes & Fashion - Brands

Parcels & Logistics

Banks

Transport

Insurance & Pension

Beauty

Pharmacies

Automotive

Hotels

Hobby & Leisure

Electricity & Heating

Telecommunications

Consumer Goods Corporations

比特币门户交易网home appliances & Consumer electronics

Airlines

Restaurants, Cafes & Take-away

Clothes & Fashion - Stores

Fuel

Travel & Tourism

Beverage

 

all industries & brands

sustainable brand index 2021

Brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. The purpose of these criteria is to create a selection that mirrors the brands that consumers meet in their everyday life. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public. The following brands are included in Sustainable Brand Index™ 2021 in Norway:

+ Airlines

  • AirFrance
  • British Airways
  • Finnair
  • KLM
  • Lufthansa
  • Norwegian
  • SAS
  • Widerøe

+ Automotive

  • Audi
  • BMW
  • Ford
  • Hyundai
  • Mitsubishi
  • Nissan
  • Renault
  • Škoda
  • Tesla
  • Toyota
  • Volkswagen
  • Volvo

+ Banks

  • Bank Norwegian
  • Danske Bank
  • DNB
  • Eika
  • Handelsbanken
  • Nordea
  • Santander Consumer Bank
  • Sbanken
  • SpareBank1
  • Vipps

+ Beauty

  • Kicks
  • Normal
  • Rituals
  • The Body Shop
  • + Beverage

  • Coca-Cola

  • Fanta
  • Friele
  • Joh. Johannson Kaffe
  • Kjeldsberg
  • Nespresso
  • Pepsi
  • Ringnes
  • Sprite

+ Clothes & Fashion – Brands

  • Adidas
  • Anton Sport
  • Bergans of Norway
  • Fjällräven
  • Helly Hansen
  • Nike
  • Norrøna
  • Pierre Robert
  • Puma
  • Stormberg

+ Clothes & Fashion – Stores

  • Accessorize
  • BikBok
  • Carlings
  • Cubus
  • Dressmann
  • Gina Tricot
  • H&M
  • Høyer
  • Indiska
  • INTERSPORT
  • Jack&Jones
  • KappAhl
  • Lindex
  • Mango
  • MATCH
  • Sport 1
  • Vero Moda
  • VIC
  • XXL
  • Zara

+ Consumer Goods Corporations

  • Danone
  • Johnson & Johnson
  • L'Oréal Group
  • Nestlé
  • NorgesGruppen
  • Orkla
  • Procter & Gamble
  • Reitangruppen
  • Unilever

+ E-commerce

  • Amazon
  • Finn.no
  • Godtlevert
  • Kolonial.no
  • Komplett.no
  • Lyko
  • Nelly.com
  • NetOnNet
  • Zalando

+ Electricity & Heating

  • Agder energi
  • BKK
  • Eidsiva Energi
  • Fjordkraft
  • Fortum
  • Gudbrandsdal Energi
  • Hafslund Strøm
  • Haugaland Kraft
  • LOS
  • Lyse
  • Nord-Trøndelag Elektrisitetsverk (NTE Energi)
  • NorgesEnergi
  • + Food

  • Bama

  • Delikat
  • Dr. Oetker
  • Eldorado
  • Findus
  • First Price
  • Fjordland
  • Freia
  • Gilde
  • Grandiosa
  • Kavli
  • KiMs
  • Lerøy
  • Lofoten
  • Mills
  • Møllerens
  • Nordfjord Kjøtt
  • Nortura
  • Old El Paso
  • Prior
  • Q-Meieriene
  • Regal
  • Rørosmeieriet
  • Salma
  • Santa Maria
  • Skyr
  • Soft Flora
  • Sopps
  • Stabburet
  • Synnøve
  • Tine
  • Toro
  • Wasa

+ Fuel

  • Best Stasjon
  • Circle K
  • Esso
  • Shell
  • St1
  • Uno X
  • YX

+ Furniture & Decoration

  • Kremmerhuset
  • Bohus
  • Bolia
  • IKEA
  • Jysk
  • Kid Interiør
  • Møbelringen
  • Nille
  • Princess
  • Rusta
  • Skeidar
  • Tilbords

+ Grocery Stores

  • Bunnpris
  • Coop
  • Coop Marked
  • Coop Mega
  • Coop Prix
  • Extra
  • Joker
  • Kiwi
  • Matkroken
  • Meny
  • REMA 1000
  • Spar
  • Vinmonopolet

+ Hobby & Leisure

  • Biltema
  • Bygger´n
  • Byggmakker
  • Byggmax
  • Byggtorget
  • Clas Ohlson
  • Coop byggmix
  • Enklere Liv
  • Europris
  • Jernia
  • Jula
  • MAXBO
  • Montér
  • Obs
  • Obs BYGG
  • XL Bygg

+ 比特币门户交易网home appliances & Consumer electronics

  • Bosch
  • Electrolux
  • Elkjøp
  • Elon
  • Miele
  • Power
  • Siemens

+ Hotels

  • Best Western
  • Clarion Collection Hotel
  • Clarion Hotel
  • Comfort Hotel
  • Nordic Choice Hotels
  • Park Inn
  • Quality Hotel
  • Radisson Blu
  • Scandic
  • Thon Hotels

+ Insurance & Pension

  • Codan
  • Eika
  • Frende Forsikring
  • Gjensidige
  • If
  • KLP (Kommunal Landspensjonskasse)
  • Storebrand
  • Tryg

+ Parcels & Logistics

  • Bring
  • DB Schenker
  • HeltHjem
  • Posten
  • PostNord

+ Pharmacies

  • Apotek 1
  • Boots Apotek
  • Ditt Apotek
  • Vitusapotek

+ Restaurants, Cafes & Take-away

  • 7-Eleven
  • Big Bite
  • Burger king
  • Deli de Luca
  • Dolly Dimple's
  • Espresso House
  • JaFs
  • Joe & the Juice
  • Kaffebrenneriet
  • MAX Burgers
  • McDonald´s
  • MIX
  • Narvesen
  • Peppes Pizza
  • Pizzabakeren
  • Starbucks
  • Subway
  • Waynes Coffee

+ Telecommunications

  • Ice
  • Telenor
  • Telia

+ Transport

  • Flytoget
  • Hurtigruten
  • Nettbuss
  • NorgesTaxi
  • NOR-WAY Bussekspress
  • Ruter
  • Sporveien
  • Uber
  • VY

+ Travel & Tourism

  • Apollo
  • Color Line
  • Fjord Line
  • Stena Line
  • TUI
  • Ving

Do you want to know more about your position in the ranking?

Let us tell you about the data and tailored insights we have for your brand.

Methodology

 
SBI-Index-Website-Icons_Rankings.png
 

The Ranking

The ranking score is a combination of both environmental and social responsibility, based on the definition of sustainability according to the UN Sustainable Development Goals. The score is assembled through a top box-method, consisting of awareness levels and positive attitudes of stakeholders. The total score for each area of sustainability is 100%. Thus, a brand can receive 100% for environmental responsibility, and 100% for social responsibility, adding up to a maximum score of 200%.

 
SBI-Index-Website-Icons_Brand Selection.png
 

brand selection

Per country, brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public.

Since 2020, Sustainable Brand Index™ awards a jury price in Norway called Årets Bidrag - honouring an outstanding initiative within sustainable branding and communications. The purpose of this award is to highlight an initiative that has created a positive impact for people, society or the environment and that can be seen as an example or inspiration for other actors on the market.

 

ÅRETS BIDRAG 2021 - NORWAY

JURY 2021

  • Kristian Skard - Senior Advisor at TRY

  • Brita Staal - Climate & Sustainability Strategist at SALT

  • Dr Ragnhild Nilsen PhD - Climate Psychotherapist, Impact Investor & Social Entrepreneur

  • Vilde Saether Haagenrud - Creator at Isobar

  • Kia Luise Brodersen Klavenes - Director & Head of Strategy KPMG Pure Sustainability (fixed jury member)


DEADLINE FOR NOMINATIONS

Nominate an initiative before the 1st of February 2021


WINNER & AWARD

The results will be announced during the launch of Sustainable Brand Index 2021 in Norway on the 18th of March 2021.

Previous winners

Bergans - The Collection of Tomorrow
Årets Bidrag 2020- Norway

Apotek Hjärtat - A Hard Pill to Swallow
Årets Insats 2020 - Sweden

ICA: Lansering av Mitt Klimatmål
Årets Insats 2019- Sweden

H&M, KappAhl & Lindex: Lansering av One Bag Habit
Årets Insats 2018 - Sweden

Åhléns: Kampanjen Bryt klädmaktsordningen
Årets Insats 2017- Sweden

Max Hamburgare: Lansering av Green-familjen
Årets Insats 2016 - Sweden

Coop: Kampanjen Ekolöftet
Årets Insats 2015 - Sweden

H&M: Lansering av Garment Collecting
Årets Insats 2014 - Sweden