Sustainable Brand Index™ B2C is a brand study on sustainability within the business-to-consumer market in Norway. The study is based on research among Norwegian consumers and shows how brands are perceived within environmental and social responsibility. Download the official report of 2020 to discover this year’s brand ranking and key sustainability insights into industries, consumers and brands.

 

Official Report

norway - 2020

Our official report contains the complete ranking of Sustainable Brand Index™ 2020 in Norway over time, accompanied with key sustainability insights and stakeholder data into the Norwegian B2C-market.

X

Download the official report for free
and gain access to:

  • Ranking 2013 - 2020

  • Industry Rankings 2020

  • Key Insights

  • The Sustainable Consumer

  • Developments 2011 - 2020

  • Methodology

  • Testimonials & more


Ranking

norway - 2020

Sustainable Brand Index™ yearly ranks brands on sustainability. The rankings show how brands are perceived on sustainability by their important stakeholders. These are Norway’s most sustainable brands of 2020 according to Norwegian consumers. Download the official report for access to all key insight and the complete ranking.


Top 20

Position

1

2

3

4

5

6

7

8

9

10

brand

KIWI

IKEA

Tine

Rørosmeieriet

Flytoget

Q-Meieriene

Coop

Stormberg

Kavli

Bama

Position

11

12

13

14

15

16

17

18

19

20

brand

Bergans of Norway

Ruter

Posten

Hurtigruten

Gilde

The Body Shop

Vinmonopolet

REMA 1000

Thon Hotels

Comfort Hotels

INDUSTRY WINNERS

Position

1.

2.

3.

5.

8.

13.

16.

19.

23.

29.

33.

34.

41.

44.

52.

55.

57.

59.

69.

88.

92.

106.

117.

brand

KIWI

IKEA

Tine

Flytoget

Stormberg

Posten

The Body Shop

Thon Hotels

Gjensidige

Tesla

Apotek 1

Telenor

Statkraft

SAS

SpareBank1

Clas Ohlson

Obs BYGG

Kaffebrenneriet

NorgesGruppen

INTERSPORT

Friele

Circle K

Ving

Industry

Grocery Stores

Furniture & Decoration

Food

Transport

Clothes & Fashion - Brands

Parcels & Logistics

Beauty

Hotels

Insurance & Pension

Cars

Pharmacies

Telecommunications

Electricity & Heating

Airlines

Banks

Leisure & 比特币门户交易网home Electronics

DIY & Crafts

Restaurants & Cafes

Consumer Goods Corporations

Clothes & Fashion - stores

Beverages

Fuel

Travel

 

Overview of industries & brands

2020

Brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. The purpose of these criteria is to create a selection that mirrors the brands that consumers meet in their everyday life. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public.

+ Airlines

  • AirFrance
  • British Airways
  • Finnair
  • KLM
  • Lufthansa
  • Norwegian
  • SAS

+ Automotive

  • Alfa Romeo
  • Audi
  • BMW
  • Chevrolet
  • Citroën
  • Fiat
  • Ford
  • Honda
  • Hyundai
  • KIA
  • Mazda
  • Mercedes-Benz
  • Mitsubishi
  • Nissan
  • Opel
  • Peugeot
  • Renault
  • Skoda
  • Subaru
  • Suzuki
  • Tesla
  • Toyota
  • Volkswagen
  • Volvo

+ Banking

  • Bank Norwegian
  • Danske Bank
  • DNB
  • Handelsbanken
  • Nordea
  • Santander Consumer Bank
  • Sbanken
  • SpareBank1
  • Sparebanken Møre
  • Sparebanken Øst
  • Sparebanken Sør
  • Sparebanken Vest

+ Beauty

  • Kicks
  • Rituals
  • The Body Shop

+ Beverages

  • Coca-Cola
  • Friele
  • Pepsi
  • Ringnes

+ Clothes & Fashion – Brands

  • Adidas
  • Bergans of Norway
  • Fjällräven
  • Helly Hansen
  • Nike
  • Norrøna
  • Pierre Robert
  • Puma
  • Stormberg

+ Clothes & Fashion – Stores

  • Accessorize
  • Anton Sport
  • BikBok
  • Carlings
  • Cubus
  • Dressmann
  • G-Max
  • G-Sport
  • Gina Tricot
  • H&M
  • Høyer
  • Indiska
  • INTERSPORT
  • Jack&Jones
  • KappAhl
  • Lindex
  • Mango
  • Match
  • Sport 1
  • Vero Moda
  • VIC
  • XXL
  • Zalando
  • Zara

+ Consumer Goods Corporations

  • Johnson & Johnson
  • L'Oréal Group
  • Nestlé
  • NorgesGruppen
  • Orkla
  • Procter & Gamble
  • Reitangruppen
  • Unilever

+ DIY & Crafts

  • Biltema
  • Bygger´n
  • Byggmakker
  • Byggmax
  • Byggtorget
  • Coop byggmix
  • Jula
  • MAXBO
  • Montér
  • Obs BYGG
  • XL Bygg

+ Electricity & Heating

  • Agder energi
  • BKK
  • Eidsiva
  • Fjordkraft
  • Fortum
  • Gudbrandsdal Energi
  • Hafslund
  • Haugaland Kraft
  • LOS
  • Lyse
  • Nord-Trøndelag Elektrisitetsverk (NTE Energi)
  • NorgesEnergi
  • Statkraft

+ Food

  • Bama
  • Danone
  • Delikat
  • Dr. Oetker
  • Eldorado
  • Findus
  • First Price
  • Fjordland
  • Freia
  • Gilde
  • Grandiosa
  • Kavli
  • KiMs
  • Lerøy
  • Lofoten
  • Mills
  • Møllerens
  • Nortura
  • Old El Paso
  • Prior
  • Q-Meieriene
  • Regal
  • Rørosmeieriet
  • Salma
  • Santa Maria
  • Skyr
  • Sopps
  • Stabburet
  • Synnøve
  • Tine
  • Toro
  • Wasa

+ Fuel

  • Best
  • Bunker Oil
  • Circle K
  • Esso
  • Shell
  • St1
  • Uno X
  • YX

+ Furniture & Decoration

  • Bohus
  • Bolia
  • IKEA
  • Jysk
  • Kid Interiør
  • Møbelringen
  • Nille
  • Princess
  • Rusta
  • Skeidar
  • Tilbords

+ Grocery Stores

  • Bunnpris
  • Coop
  • Coop Marked
  • Coop Mega
  • Coop Prix
  • Extra
  • Joker
  • Kiwi
  • Matkroken
  • Meny
  • Obs
  • REMA 1000
  • Spar
  • Vinmonopolet

+ Hotels

  • Best Western
  • Clarion Collection Hotels
  • Clarion Hotels
  • Comfort Hotels
  • Nordic Choice Hotels
  • Park Inn
  • Quality Hotels
  • Radisson Blu
  • Scandic
  • Thon Hotels

+ Insurance & Pension

  • Codan
  • Eika
  • Frende Forsikring
  • Gjensidige
  • If
  • KLP (Kommunal Landspensjonskasse)
  • Storebrand
  • Tryg

+ Leisure & 比特币门户交易网home Electronics

  • Clas Ohlson
  • Elkjøp
  • Elon (Euronics)
  • Enklere Liv
  • Europris
  • Jernia
  • Komplett
  • Power

+ Parcels & Logistics

  • Bring
  • DB Schenker
  • Posten

+ Pharmacies

  • Apotek 1
  • Boots Apotek
  • Ditt Apotek
  • Vitusapotek

+ Restaurants & Cafes

  • 7-Eleven
  • Big Bite
  • Burger King
  • Deli de Luca
  • Dolly Dimple's
  • Espresso House
  • JaFs
  • Joe & the Juice
  • Kaffebrenneriet
  • McDonald´s
  • Mix
  • Narvesen
  • Peppes Pizza
  • Pizzabakeren
  • Starbucks
  • Subway
  • Waynes Coffee

+ Telecommunications

  • Telenor
  • Telia

+ Transport

  • Color Line
  • Fjord Line
  • Flytoget
  • Hurtigruten
  • Nettbuss
  • NOR-WAY
  • Ruter
  • Stena Line
  • Uber
  • VY
  • Widerøe

+ Travel

  • Apollo
  • Solia
  • TUI
  • Ving

Do you want to know more about your position in the ranking?

Let us tell you about the data and tailored insights we have for your brand.

Methodology

 
SBI-Index-Website-Icons_Rankings.png
 

The Ranking

The ranking score is a combination of both environmental and social responsibility, based on the definition of sustainability according to the UN Sustainable Development Goals. The score is assembled through a top box-method, consisting of awareness levels and positive attitudes of stakeholders. The total score for each area of sustainability is 100%. Thus, a brand can receive 100% for environmental responsibility, and 100% for social responsibility, adding up to a maximum score of 200%.

 
SBI-Index-Website-Icons_Brand Selection.png
 

brand selection

Per country, brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public.

Since 2020, Sustainable Brand Index™ awards a jury price in Norway called Årets Bidrag - honouring an outstanding initiative within sustainable branding and communications. This jury price has been awarded yearly since 2014 in Sweden, as Årets Insats. The purpose of this award is to highlight an initiative that has created a positive impact for people, society or the environment and that can be seen as an example or inspiration for other actors on the market.


Nominations & Jury

Nominations are open to the public and a yearly appointed jury dedicates themselves to the challenging task of assessing each nomination. The jury consists of experts within the industry, working with sustainability, branding and/or communication on a daily basis.

the JURY of 2020

- Kia Klavenes, Pure Consulting
- Mai-Bente Paulsen, Something Good
- Petter Gulli, 12 Years
- Andreas Friis, Sustainability Hub Norway

Nominations closed on March 1st 2020.

Finalists 2020

Nominations consist of initiatives, campaigns or products, that have been launched during the past year (2019).

They are systematically evaluated based on a set of criteria. The jury first of all evaluates how new and challenging an initiative is to the existing norms and business as-usual within an industry. Other criteria for winning the award are: the ability of nudging more sustainable consumer behaviour and the potential for long-term change and impact - both for consumers as well as the company itself. 

Top 3 finalists Årets Bidrag 2020:

  • King Coffee
    Fra Kaffekopp til Østersopp – et samarbeidsprosjekt og forretningsmodell som omdanner kaffegrut til delikatessesopp

  • Bergans
    The Collection of Tomorrow - lansering av en tursekk laget av et cellulosebasert materiale

  • Orkla
    Klar oppvasktabletter – lansering av Klarserien i ny produktkategori

Winner Årets Bidrag 2020:

Bergans
The Collection of Tomorrow - lansering av en tursekk laget av et cellulosebasert materiale. Read more here.