The official rankings of Sustainable Brand Index™ show how brands are perceived in terms of sustainability by their important stakeholders. It is an independent study founded in 2011 consisting of more than 1 400 brands, 34 industries, and more than 60 000 consumer interviews across Europe (the Nordics, the Netherlands & the Baltics).
Discover the official ranking and results of Sustainable Brand Index™ here
by selecting your country:
available for download
Our official reports contain the complete ranking of each country over time,
accompanied with key sustainability insights and stakeholder data.
official reports - SUSTAINABLE BRAND INDEX 2021
official reports - SUSTAINABLE BRAND INDEX 2020
official reports - SUSTAINABLE BRAND INDEX 2019
The Ranking Score
The ranking score is a combination of both environmental and social responsibility, based on the definition of sustainability according to the UN Sustainable Development Goals. The score is assembled through a top box-method, consisting of awareness levels and positive attitudes of stakeholders. The total score for each area of sustainability is 100%. Thus, a brand can receive 100% for environmental responsibility, and 100% for social responsibility, adding up to a maximum score of 200%.
The Brand Selection
Per country, brands are selected yearly across a variety of sector, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. Brand cannot choose to be included or exclude from the study and the annual result of Sustainable Brand Index™ are open to the public.