The official rankings of Sustainable Brand Index™ show how brands are perceived in terms of sustainability by their important stakeholders. The study is conducted yearly since 2011 from a consumer (B2C) perspective and since 2017 from a decision-makers (B2B) perspective. Sustainable Brand Index™ B2C focuses on more than 1 400 brands, 35+ industries and 58 000 consumers across 8 countries (Sweden, Norway, Denmark, Finland, The Netherlands and The Baltics). Sustainable Brand Index™ B2B is currently conducted in Sweden and includes 75 of the biggest B2B brands across 10 industries.
Discover all official rankings and results of Sustainable Brand Index™ here by selecting your country.
available for download
Our official reports contain the complete ranking of each country over time,
accompanied with key sustainability insights and stakeholder data.
official reports 2020
official reports 2019
The Ranking Score
The ranking score is a combination of both environmental and social responsibility, based on the definition of sustainability according to the UN Sustainable Development Goals. The score is assembled through a top box-method, consisting of awareness levels and positive attitudes of stakeholders. The total score for each area of sustainability is 100%. Thus, a brand can receive 100% for environmental responsibility, and 100% for social responsibility, adding up to a maximum score of 200%.
The Brand Selection
Per country, brands are selected yearly across a variety of sector, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. Brand cannot choose to be included or exclude from the study and the annual result of Sustainable Brand Index™ are open to the public.