Sustainable Brand Index™ B2C is a brand study on sustainability within the business-to-consumer market in Sweden. The study is based on research among Swedish consumers and shows how brands are perceived within environmental and social responsibility. Download the official report of 2020 to discover this year’s brand ranking and key sustainability insights into industries, consumers and brands.

 

OFFICIAL REPORT

Sweden - 2020

Our official report contains the complete ranking of Sustainable Brand Index™ 2020 in Sweden over time, accompanied with key sustainability insights and stakeholder data into the Swedish B2C-market.

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Download the official report for free
and gain access to:

  • Ranking 2011 - 2020

  • Industry Rankings 2020

  • Key Insights

  • The Sustainable Consumer

  • Developments 2011 - 2020

  • Methodology

  • Testimonials & more


RANKING

Sweden - 2020

Sustainable Brand Index™ yearly ranks brands on sustainability. The rankings show how brands are perceived on sustainability by their important stakeholders. These are Sweden’s most sustainable brands of 2020 according to Swedish consumers.
Download the official report for access to all key insight and the complete ranking.

Top 20

POSITION

1

2

3

4

5

6

7

8

9

10

BRAND

IKEA

Änglamark

ICA

Coop

Apoteket

Lantmännen

SJ

Systembolaget

Saltå Kvarn

Arla

POSITION

11

12

13

14

15

16

17

18

19

20

BRAND

Polisen

GoGreen

Fjällräven

Max

Apotek Hjärtat

Kung Markatta

Tesla

Naturkompaniet

Volvo

Skånemejerier


INDUSTRY WINNERS 2020

POSITION

1.

2.

3.

5.

7.

11.

13.

14.

17.

18.

23.

25.

28.

29.

30.

37.

38.

39.

42.

45.

46.

53.

78.

98.

99.

102.

110.

118.

120.

138.

140.

144.

152.

153.

175.

BRAND

IKEA

Änglamark

ICA

Apoteket

SJ

Polisen

Fjällräven

Max

Tesla

Naturkompaniet

GodEl

The Body Shop

Scandic

Sveaskog

Swish

Apotea.se

Folksam

Bilprovningen

Loka

Spotify

KPA Pension

Clas Ohlson

Humana

Telia

HSB

SAS

Svenska Spel

TUI

Electrolux

Preem

Kosta Boda

Synsam

Byggmax

DB Schenker

Orkla

industry

Furniture & Decoration - Stores

Food

Grocery Stores

Pharmacies

Transport

Governmental Institutions

Clothes & Fashion - Brands

Restaurants & Cafes

Automotive

Clothes & Fashion - Stores

Electricity & Heating

Beauty

Hotels

Forest Owners

Banks

E-commerce

Insurance

Vehicle Inspection

Beverages

Digital

Pension

Leisure & 比特币门户交易网home Electronics

Healthcare Providers

Telecommunications

Real Estate

Airlines

Gambling

Travel

Technology

Fuel

Furniture & Decoration - Brands

Opticians

DIY & Crafts

Parcels & Logistics

Consumer Goods Corporations


DISCOVER WHICH industries & brands ARE INCLUDED

2020

Brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. The purpose of these criteria is to create a selection that mirrors the brands that consumers meet in their everyday life. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public.

+ Airlines

  • Air France
  • BRA (Braathens Regional Airlines)
  • British Airways
  • Finnair
  • KLM
  • Lufthansa
  • Norwegian
  • Ryanair
  • SAS
  • Swedavia

+ Automotive

  • Alfa Romeo
  • Audi
  • BMW
  • Chevrolet
  • Citroën
  • Fiat
  • Ford
  • Honda
  • Hyundai
  • Kia
  • Mazda
  • Mercedes-Benz
  • Mitsubishi
  • Nissan
  • Opel
  • Peugeot
  • Renault
  • SEAT
  • Skoda
  • Subaru
  • Suzuki
  • Tesla
  • Toyota
  • Volkswagen
  • Volvo

+ Banking

  • Avanza Bank
  • Danske Bank
  • FOREX Bank
  • Handelsbanken
  • ICA Banken
  • Ikano Bank
  • Klarna
  • Marginalen Bank
  • Nordea
  • Nordnet Bank
  • Resurs Bank
  • Santander Consumer Bank
  • SBAB
  • SEB
  • Swedbank
  • Swish

+ Beauty

  • KICKS
  • LUSH
  • Lyko
  • Rituals
  • The Body Shop

+ Beverages

  • Åbro
  • Absolut Vodka
  • Arvid Nordquist
  • Carlsberg
  • Coca-Cola
  • Gevalia
  • Heineken
  • Kopparbergs
  • Löfbergs
  • Loka
  • Mariestads
  • Nespresso
  • Norrlands Guld
  • Pepsi
  • Ramlösa
  • Spendrups
  • Zoégas

+ Clothes & Fashion – Brands

  • Acne Studios
  • Adidas
  • Björn Borg
  • Filippa K
  • Fjällräven
  • GANT
  • Haglöfs
  • Houdini
  • Nike
  • Puma
  • Reebok
  • The North Face
  • Vagabond

+ Clothes & Fashion – Stores

  • Åhléns
  • Bik Bok
  • Brothers
  • Cubus
  • Decathlon
  • Deichmann
  • DinSko
  • Dressmann
  • Gina Tricot
  • Glitter
  • H&M
  • INDISKA
  • INTERSPORT
  • JACK & JONES
  • Jerns
  • KappAhl
  • Lindex
  • Marqet (fd MQ)
  • Monki
  • Naturkompaniet
  • Nilson Shoes
  • NK
  • Polarn O. Pyret
  • Scorett
  • Skopunkten
  • Stadium
  • Team Sportia
  • VERO MODA
  • XXL
  • Zara

+ Consumer Goods Corporations

  • Johnson & Johnson
  • L'Oréal Group
  • Nestlé
  • Orkla
  • Procter & Gamble (P&G)
  • Unilever

+ Digital

  • Facebook
  • Google
  • Kivra
  • Spotify
  • Twitter
  • Youtube

+ DIY & Crafts

  • BAUHAUS
  • Biltema
  • Byggmax
  • HORNBACH
  • Jula
  • K-Rauta

+ E-commerce

  • Adlibris
  • Apotea.se
  • Blocket
  • Boozt.com
  • Dustin
  • Ellos
  • Lensway
  • Linas matkasse
  • Mat.se
  • Mathem
  • Middagsfrid
  • Nelly.com
  • Royaldesign.se
  • Tradera
  • Zalando

+ Electricity & Heating

  • Bixia
  • E.ON
  • Fortum
  • GodEl
  • Göteborg Energi
  • Jämtkraft
  • Nordic Green Energy
  • Öresundskraft
  • Skellefteå Kraft
  • Stockholm Exergi
  • Telge Energi
  • Vattenfall

+ Food

  • Abba
  • Änglamark
  • Arla
  • Axa
  • Ballerina
  • Barilla
  • Cloetta
  • Dafgårds
  • Danone
  • Estrella
  • Fazer
  • Felix
  • Findus
  • Fontana
  • Frebaco
  • Garant
  • GoGreen
  • Göteborgs Kex
  • Guldfågeln
  • Heinz
  • Kavli
  • Kockens
  • Kronfågel
  • Kung Markatta
  • Kungsörnen
  • Lantmännen
  • Lönneberga
  • Marabou
  • Norrmejerier
  • Oatly
  • OLW
  • Oreo
  • Pågen
  • Polarbröd
  • Pringles
  • Risenta
  • Saltå Kvarn
  • Santa Maria
  • Scan
  • Semper
  • Skånemejerier
  • Skogaholm
  • Svenska Lantchips
  • Tulip
  • Valio
  • Wasabröd
  • Zeta

+ Forest Owners

  • BillerudKorsnäs
  • Holmen
  • SCA
  • Södra Skogsägarna
  • Stora Enso
  • Sveaskog

+ Fuel

  • Circle K
  • INGO
  • OKQ8
  • Preem
  • Shell
  • St1

+ Furniture & Decoration – Brands

  • Hästens
  • Iittala
  • Kosta Boda
  • Orrefors
  • Rörstrand
  • Royal Copenhagen

+ Furniture & Decoration – Stores

  • Cervera
  • Designtorget
  • Granit
  • Hemtex
  • IKEA
  • JYSK
  • Lagerhaus
  • Mio
  • Rusta

+ Gambling

  • ATG
  • Betsson
  • LeoVegas
  • Maria Casino
  • MrGreen
  • Svenska Postkodlotteriet
  • Svenska Spel
  • Unibet

+ Governmental Institutions

  • Arbetsförmedlingen
  • Försäkringskassan
  • Försvarsmakten
  • Migrationsverket
  • Pensionsmyndigheten
  • Polisen
  • Skatteverket

+ Grocery Stores

  • Axfood
  • City Gross
  • Coop
  • Hemköp
  • ICA
  • Lidl
  • Systembolaget
  • Tempo
  • Willys

+ Healthcare Providers

  • Aleris
  • Attendo
  • Capio
  • Humana
  • Praktikertjänst
  • Vardaga

+ Hotels

  • Best Western
  • Clarion Collection Hotels
  • Clarion Hotels
  • Comfort Hotels
  • Elite Hotels
  • First Hotels
  • Nordic Choice Hotels
  • Park Inn
  • Quality Hotels
  • Radisson Blu
  • Scandic

+ Insurance

  • Folksam
  • If
  • Länsförsäkringar
  • Moderna Försäkringar
  • Skandia
  • Trygg-Hansa

+ Leisure & 比特币门户交易网home Electronics

  • Clas Ohlson
  • Elgiganten
  • Elon
  • Kjell & Company
  • MECA
  • MediaMarkt
  • Mekonomen
  • NetOnNet
  • ÖoB
  • Teknikmagasinet

+ Opticians

  • Smarteyes
  • Specsavers
  • Synoptik
  • Synsam

+ Parcels & Logistics

  • Bring
  • DB Schenker
  • DHL
  • PostNord
  • UPS

+ Pension

  • Alecta
  • AMF
  • KPA Pension
  • SPP

+ Pharmacies

  • Apotek Hjärtat
  • Apoteket
  • Apoteksgruppen
  • Kronans Apotek
  • LloydsApotek

+ Real Estate

  • HSB
  • JM
  • PEAB
  • Riksbyggen
  • Skanska

+ Restaurants & Cafes

  • 7-Eleven
  • Burger King
  • Coffeehouse by George
  • Espresso House
  • Harrys
  • Joe & The Juice
  • Max
  • McDonald´s
  • O´Learys
  • Pressbyrån
  • Sibylla
  • Starbucks
  • Subway
  • Wayne´s Coffee

+ Technology

  • Acer
  • Apple
  • ASUS
  • Bosch
  • Canon
  • Cylinda
  • Dell
  • Electrolux
  • HP
  • HTC
  • Husqvarna
  • Lenovo
  • LG
  • Microsoft
  • Miele
  • Nokia
  • Samsung
  • Siemens
  • Sony

+ Telecommunications

  • Tele2
  • Telenor
  • Telia
  • Tre (3)

+ Transport

  • Arlanda Express
  • Avis
  • Budget
  • Europcar
  • Flixbus
  • Flygbussarna
  • Hertz
  • Mabi
  • MTR Express
  • Silja Line
  • Sixt
  • SJ
  • Skånetrafiken
  • SL
  • Stena Line
  • Sverigetaxi
  • Taxi Stockholm
  • TaxiKurir
  • Uber
  • Västtrafik
  • Viking Line

+ Travel

  • Apollo
  • Solresor
  • TUI
  • Ving

+ Vehicle Inspection

  • Besikta
  • Bilprovningen
  • Opus

Do you want to know more about your position in the ranking?

Let us tell you about the data and tailored insights we have for your brand.

Methodology

 
SBI-Index-Website-Icons_Rankings.png
 

The Ranking

The ranking score is a combination of both environmental and social responsibility, based on the definition of sustainability according to the UN Sustainable Development Goals. The score is assembled through a top box-method, consisting of awareness levels and positive attitudes of stakeholders. The total score for each area of sustainability is 100%. Thus, a brand can receive 100% for environmental responsibility, and 100% for social responsibility, adding up to a maximum score of 200%.

 
SBI-Index-Website-Icons_Brand Selection.png
 

brand selection

Per country, brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public.

Since 2014, Sustainable Brand Index™ awards a jury price in Sweden called Årets Insats - honouring an outstanding initiative within sustainable branding and communications. The purpose of this award is to highlight an initiative that has created a positive impact for people, society or the environment and that can be seen as an example or inspiration for other actors on the market.


Nominations & Jury

Nominations are open to the public and a yearly appointed jury dedicates themselves to the challenging task of assessing each nomination. The jury consists of experts within the industry, working with sustainability, branding and/or communication on a daily basis.

the JURY of 2020

- Jenny Lönn, Prime Weber Shandwick
- Anna Högberg, Futerra
- Tommy Borglund, Örebro Universitet & Forever Sustainable
- Eva Seignette, SB Insight & Sustainable Brand Index (ordf.)

Nominations closed on March 1st 2020.

Finalists 2020

Nominations consist of initiatives, campaigns or products, that have been launched during the past year (2019).

They are systematically evaluated based on a set of criteria. The jury first of all evaluates how new and challenging an initiative is to the existing norms and business as-usual within an industry. Other criteria for winning the award are: the ability of nudging more sustainable consumer behaviour and the potential for long-term change and impact - both for consumers as well as the company itself. 

Top 3 finalists Årets Insats 2020:

  • OKQ8 - Elbilsladdning

  • Apotek Hjärtat - A Hard Pill to Swallow

  • Willys - Svinnsmart    

Winner Årets Insats 2020:

  • Apotek Hjärtat - A Hard Pill to Swallow