Sustainable Brand Index™ B2C is a brand study on sustainability within the business-to-consumer market in Sweden. The study is based on research among Swedish consumers and shows how brands are perceived within environmental and social responsibility. Download the official report of 2021 to discover this year’s brand ranking and key sustainability insights into industries, consumers and brands.

 

download the OFFICIAL REPORT

Sweden - sustainable brand index 2021

Our official report contains the complete ranking of Sustainable Brand Index™ 2021 in Sweden over time, accompanied with key sustainability insights and stakeholder data into the Swedish B2C-market.

Download the official report for free
and gain access to:

  • Ranking 2011 - 2021

  • Industry Rankings 2021

  • Key Sustainability Insights 2021

  • Methodology & more

X
 

Sweden - sustainable brand index 2020

Our official report contains the complete ranking of Sustainable Brand Index™ 2020 in Sweden over time, accompanied with key sustainability insights and stakeholder data into the Swedish B2C-market.

Download the official report for free
and gain access to:

  • Ranking 2011 - 2020

  • Industry Rankings 2020

  • Key Sustainability Insights 2020

  • Methodology & more

X

THE RANKING

Sweden - SUSTAINABLE BRAND INDEX 2021

Sustainable Brand Index™ yearly ranks brands on sustainability. The rankings show how brands are perceived on sustainability by their important stakeholders. These are Sweden’s most sustainable brands of 2021 according to Swedish consumers.
Download the official report for access to all key insight and the complete ranking.

THE Top 20 MOST SUSTAINABLE BRANDS OF 2021 ACCORDING TO SWEDISH CONSUMERS

POSITION

1

2

3

4

5

6

7

8

9

10

BRAND

Coop

IKEA

ICA

Änglamark

Saltå Kvarn

Apoteket

Lantmännen

Folkhälsomyndigheten

Systembolaget

Apotek Hjärtat

POSITION

11

12

13

14

15

16

17

18

19

20

BRAND

Polisen

SJ

MAX

Kung Markatta

Volvo

Naturkompaniet

Arla

Polarbröd

The Body Shop

Urtekram


INDUSTRY WINNERS 2021

POSITION

1

2

4

6

8

12

13

15

16

19

21

25

28

30

31

35

38

40

42

44

57

62

65

73

74

80

93

126

136

145

159

160

164

188

BRAND

Coop

IKEA

Änglamark

Apoteket

Folkhälsomyndigheten

SJ

MAX

Volvo

Naturkompaniet

The Body Shop

Fjällräven

GodEl

Swish

Scandic

KPA Pension

Södra Skogsägarna

Ramlösa

Liseberg

Folksam

Apotea.se

Bilprovningen

Humana

Electrolux

HSB

Clas Ohlson

Klarna

Synsam

Svenska Spel

Telia

PostNord

Orkla

OKQ8

Hästens

Swedavia

industry

Grocery Stores

Furniture & Decoration - Stores

Food

Pharmacies

Governmental Institutions

Transport

Restaurants, Cafes & Take-away

Automotive

Clothes & Fashion - Stores

Beauty

Clothes & Fashion - Brands

Electricity & Heating

Digital

Hotels

Pension

Forest Owners

Beverage

Travel & Tourism

Insurance

E-commerce

Vehicle Inspection

Healthcare Providers

比特币门户交易网home appliances & Consumer electronics

Real Estate

Hobby & Leisure

Banks

Opticians

Gambling

Telecommunications

Parcels & Logistics

Consumer Goods Corporations

Fuel

Furniture & Decoration - Brands

Airlines


all industries & brands

sustainable brand index 2021

Brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. The purpose of these criteria is to create a selection that mirrors the brands that consumers meet in their everyday life. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public. The following brands are included in Sustainable Brand Index™ 2021 in Sweden:

+ Airlines

  • Air France
  • BRA (Braathens Regional Airlines)
  • British Airways
  • Finnair
  • KLM
  • Lufthansa
  • Norwegian
  • Ryanair
  • SAS
  • Swedavia

+ Automotive

  • Audi
  • BMW
  • Fiat
  • Kia
  • Mercedes-Benz
  • Nissan
  • Renault
  • Škoda
  • Tesla
  • Toyota
  • Volkswagen
  • Volvo

+ Banks

  • Avanza Bank
  • Danske Bank
  • FOREX Bank
  • Handelsbanken
  • ICA Banken
  • Ikano Bank
  • Klarna
  • Marginalen Bank
  • Nordea
  • Nordnet Bank
  • Resurs Bank
  • Santander Consumer Bank
  • SBAB
  • SEB
  • Swedbank

+ Beauty

  • KICKS
  • LUSH
  • Rituals
  • The Body Shop

+ Beverage

  • Absolut Vodka
  • Bravo
  • Carlsberg
  • Coca-Cola
  • Fanta
  • Gevalia
  • God Morgon
  • Heineken
  • Kopparbergs
  • Loka
  • Löfbergs
  • Mariestads
  • Nespresso
  • Norrlands Guld
  • Pepsi
  • ProViva
  • Ramlösa
  • Red Bull
  • Spendrups
  • Sprite
  • Zoégas
  • Åbro

+ Clothes & Fashion – Brands

  • Acne Studios
  • Adidas
  • Björn Borg
  • Filippa K
  • Fjällräven
  • GANT
  • Haglöfs
  • Houdini
  • Nike
  • Peak Performance
  • Puma
  • Reebok
  • The North Face
  • Vagabond

+ Clothes & Fashion – Stores

  • Bik Bok
  • Brothers
  • Cubus
  • Deichmann
  • DinSko
  • Dressmann
  • Gina Tricot
  • Glitter
  • H&M
  • INDISKA
  • INTERSPORT
  • JACK & JONES
  • KappAhl
  • Lindex
  • Monki
  • MQ MarQet
  • Naturkompaniet
  • Nilson Shoes
  • Polarn O. Pyret
  • Scorett
  • Skopunkten
  • Stadium
  • Team Sportia
  • VERO MODA
  • XXL
  • Zara
  • Åhléns

+ Consumer Goods Corporations

  • Danone
  • Johnson & Johnson
  • L'Oréal Group
  • Nestlé
  • Orkla
  • Procter & Gamble (P&G)
  • Unilever

+ Digital

  • Facebook
  • Google
  • Kivra
  • Microsoft
  • Spotify
  • Swish
  • Twitter
  • Youtube

+ E-commerce

  • Adlibris
  • Amazon
  • Apotea.se
  • Blocket
  • Boozt.com
  • CDON
  • Dustin 比特币门户交易网home
  • Ellos
  • LensWay
  • Linas matkasse
  • Lyko
  • Mat.se
  • Mathem
  • Meds.se
  • Middagsfrid
  • Nelly.com
  • Royaldesign.se
  • Tradera
  • Zalando

+ Electricity & Heating

  • Bixia
  • E.ON
  • Fortum
  • GodEl
  • Göteborg Energi
  • Jämtkraft
  • Mälarenergi
  • Mölndal Energi
  • Skellefteå Kraft
  • Stockholm Exergi
  • Telge Energi
  • Vattenfall
  • Öresundskraft

+ Food

  • Abba
  • Alpro
  • Arla
  • Arvid Nordquist
  • Axa
  • Ballerina
  • Barilla
  • Cloetta
  • Dafgårds
  • Ekströms
  • Eldorado
  • Estrella
  • Fazer
  • Felix
  • Findus
  • Fontana
  • Frebaco
  • Garant
  • GoGreen
  • Guldfågeln
  • Göteborgs Kex
  • Heinz
  • Hälsans Kök
  • Kalles Kaviar
  • Kavli
  • Knorr
  • Kockens
  • Kronfågel
  • Kung Markatta
  • Kungsörnen
  • Lantmännen
  • Lönneberga
  • Marabou
  • Norrmejerier
  • Oatly
  • OLW
  • Oreo
  • Paulúns
  • Polarbröd
  • Pringles
  • Pågen
  • Risenta
  • Rydbergs
  • Saltå Kvarn
  • Santa Maria
  • Scan
  • Semper
  • Skogaholm
  • Skånemejerier
  • Svenska Lantchips
  • Tulip
  • Urtekram
  • Valio
  • Wasabröd
  • Zeta
  • Änglamark

+ Forest Owners

  • BillerudKorsnäs
  • Holmen
  • SCA
  • Södra Skogsägarna
  • Stora Enso
  • Sveaskog

+ Fuel

  • Circle K
  • INGO
  • OKQ8
  • Preem
  • Shell
  • St1

+ Furniture & Decoration – Brands

  • Hästens
  • Iittala
  • Kosta Boda
  • Lexington
  • Orrefors
  • Royal Copenhagen
  • Rörstrand

+ Furniture & Decoration – Stores

  • Cervera
  • Designtorget
  • Granit
  • Hemtex
  • IKEA
  • JYSK
  • Lagerhaus
  • Mio
  • Rusta

+ Gambling

  • ATG
  • Betsson
  • LeoVegas
  • Maria Casino
  • MrGreen
  • Svenska Postkodlotteriet
  • Svenska Spel
  • Unibet

+ Governmental Institutions

  • Arbetsförmedlingen
  • Folkhälsomyndigheten
  • Försvarsmakten
  • Försäkringskassan
  • Migrationsverket
  • Pensionsmyndigheten
  • Polisen
  • Skatteverket

+ Grocery Stores

  • Axfood
  • City Gross
  • Coop
  • Hemköp
  • ICA
  • Lidl
  • Systembolaget
  • Tempo
  • Willys

+ Healthcare Providers

  • Aleris
  • Attendo
  • Capio
  • Humana
  • Praktikertjänst
  • Vardaga
  • Doktor24
  • KRY

+ Hobby & Leisure

  • BAUHAUS
  • Biltema
  • Byggmax
  • Clas Ohlson
  • DollarStore
  • HORNBACH
  • Husqvarna
  • Jula
  • K-Rauta
  • MECA
  • Mekonomen
  • ÖoB

+ 比特币门户交易网home appliances & Consumer Electronics

  • Apple
  • Bosch 比特币门户交易网home
  • Canon
  • Cylinda
  • Electrolux
  • Elgiganten
  • Elon
  • HTC
  • Kjell & Company
  • LG
  • MediaMarkt
  • Miele
  • NetOnNet
  • Nokia
  • Philips
  • Samsung
  • Siemens
  • Sony
  • Teknikmagasinet

+ Hotels

  • Best Western
  • Clarion Collection Hotel
  • Clarion Hotel
  • Comfort Hotel
  • Elite Hotels
  • First Hotels
  • Nordic Choice Hotels
  • Quality Hotel
  • Radisson Blu
  • Scandic

+ Insurance

  • Folksam
  • If
  • Länsförsäkringar
  • Moderna Försäkringar
  • Skandia
  • Trygg-Hansa

+ Opticians

  • Smarteyes
  • Specsavers
  • Synoptik
  • Synsam

+ Parcels & Logistics

  • Bring
  • DB Schenker
  • DHL
  • PostNord
  • UPS

+ Pension

  • Alecta
  • AMF
  • KPA Pension
  • Skandia
  • SPP

+ Pharmacies

  • Apotek Hjärtat
  • Apoteket
  • Apoteksgruppen
  • Kronans Apotek
  • LloydsApotek

+ Real Estate

  • HSB
  • JM
  • PEAB
  • Riksbyggen
  • Skanska

+ Restaurants, Cafes & Take-away

  • 7-Eleven
  • Burger King
  • Espresso House
  • Harrys
  • Joe & The Juice
  • MAX
  • McDonald´s
  • O´Learys
  • Pressbyrån
  • Sibylla
  • Starbucks
  • Subway
  • Wayne´s Coffee

+ Telecommunications

  • Comviq
  • Halebop
  • Hallon
  • Tele2
  • Telenor
  • Telia
  • Tre (3)

+ Transport

  • Arlanda Express
  • Avis
  • Budget
  • Europcar
  • Flixbus
  • Flygbussarna
  • Hertz
  • Mabi
  • MTRX
  • Sixt
  • SJ
  • Skånetrafiken
  • SL
  • Sverigetaxi
  • Taxi Stockholm
  • TaxiKurir
  • Uber
  • Västtrafik

+ Travel & Tourism

  • Apollo
  • Gröna Lund
  • Liseberg
  • Silja Line
  • SkiStar
  • Solresor
  • Stena Line
  • TUI
  • Viking Line
  • Ving

+ Vehicle Inspection

  • Besikta
  • Bilprovningen
  • Opus

Do you want to know more about your position in the ranking?

Let us tell you about the data and tailored insights we have for your brand.

Methodology

 
SBI-Index-Website-Icons_Rankings.png
 

The Ranking

The ranking score is a combination of both environmental and social responsibility, based on the definition of sustainability according to the UN Sustainable Development Goals. The score is assembled through a top box-method, consisting of awareness levels and positive attitudes of stakeholders. The total score for each area of sustainability is 100%. Thus, a brand can receive 100% for environmental responsibility, and 100% for social responsibility, adding up to a maximum score of 200%.

 
SBI-Index-Website-Icons_Brand Selection.png
 

brand selection

Per country, brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public.

Since 2014, Sustainable Brand Index™ awards a jury price in Sweden called Årets Insats - honouring an outstanding initiative within sustainable branding and communications. The purpose of this award is to highlight an initiative that has created a positive impact for people, society or the environment and that can be seen as an example or inspiration for other actors on the market.

 

ÅRETS INSATS 2021 - SWEDEN

JURY 2021

  • Katarina Walter - CEO at Antrop

  • Camilla Wallander - CEO at Berghs School of Communication

  • Anna Sternbeck - Deputy Managing Director at ENACT

  • Eva Seignette - Sustainability Analyst at SB Insight (fixed jury member)


DEADLINE FOR NOMINATIONS

Nominate an initiative before the 1st of February 2021


WINNER & AWARD

The results will be announced during the launch of Sustainable Brand Index 2021 in Sweden on the 11th of March 2021.

Previous winners

Apotek Hjärtat - A Hard Pill to Swallow
Årets Insats 2020 - Sweden

ICA: Lansering av Mitt Klimatmål
Årets Insats 2019- Sweden

H&M, KappAhl & Lindex: Lansering av One Bag Habit
Årets Insats 2018 - Sweden

Åhléns: Kampanjen Bryt klädmaktsordningen
Årets Insats 2017- Sweden

Max Hamburgare: Lansering av Green-familjen
Årets Insats 2016 - Sweden

Coop: Kampanjen Ekolöftet
Årets Insats 2015 - Sweden

H&M: Lansering av Garment Collecting
Årets Insats 2014 - Sweden