Sustainable Brand Index™ B2B focuses on the largest business-to-business brands in Sweden across different industries. The study is part of Europe’s largest brand study on sustainability, since 2017. Sustainable Brand Index ™ B2B is based on in-depth interviews with decision-makers with purchasing responsibilities. In total, 75 B2B brands across 10 industries have been measured and analysed on sustainability.

Download the official report to discover the official brand ranking and key sustainability insights.


Official Report

SWEDEN B2b - 2019


How do decision-makers with purchasing responsibilities prioritise sustainability in the B2B market? Who are the most sustainable B2B brands of 2019 according to this target group? Discover more about the Swedish B2B market for sustainability.

This official report of Sustainable Brand Index ™ B2B 2019 contains the overall developments within sustainability on the Swedish B2B-market. In total, we have surveyed and analysed 75 large B2B brands across 10 industries. The official report is freely available and provides the methodology, official brand ranking and key insights of Sustainable Brand Index™ B2B 2019.



SWEDEN B2b - 2019

TOP 20

1 Lantmännen
2 Arla
3 E.ON
4 Vattenfall
5 AMF Pension
6 Orkla
7 Stena Recycling
8 Länsförsäkringar
10 Skånemejerier
11 Sortera
12 Folksam
13 Green Cargo
14 Suez
15 Trygg-Hansa
16 Valio
17 Ericsson
18 Ragn-Sells
19 Fortum
20 Preem

Industry winners

AMF Pension
Stena Recycling


IT & Technology
Pension & Insurance
Real Estate
Transport & Logistics
Waste Management




Sustainable Brand Index™ B2B is an independent study in which brands have been selected based on turnover, market share and general brand awareness in the target group. In 2019, 75 of the biggest B2B brands across 10 industries have been measured and analysed on sustainability. Sustainable Brand Index™ B2B includes the following industries & brands:

+ Banking

  • Danske Bank
  • Handelsbanken
  • Nordea
  • SEB
  • Swedbank

+ Energy

  • E.ON
  • Fortum
  • Vattenfall


  • Åbro
  • Arla
  • Carlsberg
  • Coca Cola
  • Kopparbergs
  • Lantmännen
  • Nestlé
  • Orkla
  • Skånemejerier
  • Spendrups
  • Unilever
  • Valio

+ Fuel

  • Circle K
  • OKQ8
  • Preem
  • St1

+ IT & Technology

  • Atea
  • Canon
  • CGI
  • Dustin
  • Ericsson
  • HiQ
  • HP
  • IBM
  • IFS
  • Ricoh
  • Tieto
  • + Pension & Insurance

  • Alecta

  • AMF Pension
  • Folksam
  • If
  • Länsförsäkringar
  • Skandia
  • SPP
  • Trygg-Hansa

+ Real Estate

  • AMF Fastigheter
  • Atrium Ljungberg
  • Balder
  • Castellum
  • Fabege
  • Hufvudstaden
  • Klövern
  • Kungsleden
  • Riksbyggen
  • Skandia Fastigheter
  • Vasakronan
  • Wallenstam
  • Wihlborgs

+ Telecommunication

  • Tele2
  • Telenor
  • Telia Company
  • Tre (3)

+ Transport & Logistics

  • Agility
  • Bring
  • DB Schenker
  • DHL
  • DSV
  • Green Cargo
  • Kuehne + Nagel
  • PostNord
  • UPS

+ Waste Management

  • Ragn-Sells
  • Renova
  • Sortera
  • Stena Recycling
  • Suez
  • Veolia Recycling


Sustainable Brand Index™ B2B focuses on the target group: decision-makers with purchasing responsibilities within the selected target industries. 

In the 2017 and 2018 study, the respondent target group was executive decision-makers within purchasing and procurement working at companies with a turnover of more than 500 million SEK. In short, very big companies. In Sweden there were approximately 2500 companies of this size, making the target group quite narrow.

In the 2019 study, the target group has been redefined to SMEs – Small and Medium-Sized Companies. This refers to companies that have from 40 and up to 500 employees. The reason for this change is that decision-makers at these companies are judged to be more relevant to study from a sustainability perspective. The knowledge of the biggest companies on the market and their purchasing habits are well known, not least by their suppliers. By focusing on smaller companies, the Sustainable Brand Index can instead cover a hitherto fairly unknown target group in sustainability.

Please note that this change in the respondent target group means that there is no comparability between the data from 2019 and the previous years.


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The Ranking

The ranking score is a combination of both environmental and social responsibility, based on the definition of sustainability according to the UN Sustainable Development Goals. The score is assembled through a top box-method, consisting of awareness levels and positive attitudes of stakeholders. The total score for each area of sustainability is 100%. Thus, a brand can receive 100% for environmental responsibility, and 100% for social responsibility, adding up to a maximum score of 200%.

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brand selection

Per country, brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public.