Sustainable Brand Index™ provides brands with knowledge and understanding of how sustainability affects their brand, communication and business development. In data-driven way, brands gain unique and tailored insights into what it means to build a sustainable brand. Discover what our clients say about working with Sustainable Brand Index™:
Providing brands with sustainability insights
from 10 years of data.
a client case
Telia faced the challenge of identifying how environmental sustainability was meant to be measured within the Telecom industry and own organisation. When mapping out their needs, three important dimensions were identified; consumer perception, materiality and relevance. Telia decided to scan the market for an external supplier who was able to fill this knowledge within the organisation and their choice landed on Sustainable Brand Index™.
Telia purchased a Strategy Report from Sustainable Brand Index™ in 2018 for their Swedish market. The insights helped them identify the most important focus areas around sustainability within the telecom market. The following year, Telia decided to request a Strategy Report for their brand in the entire Nordic Market. It has become an essential management tool for Telia and their Management Group has adopted Sustainable Brand Index™ as a KPI in their business strategy.
In collaboration with Sustainable Brand Index™, Telia has been able to design a tailor-made research to fit these needs. The Strategy Report first of all generates enormous amounts of market insights and brand specific data. Sustainable Brand Index™ furthermore offers the possibility to customise the research design in order to provide more relevance, for in this case Telia’s specific challenges. Results are presented in a detailed report, supported by data visualisations, key findings and strategic recommendations. At delivery, Sustainable Brand Index™ also provides presentations and workshops to help Telia’s team gain a deep understanding of the results.