Sustainable Brand Index™ B2C is a brand study on sustainability within the business-to-consumer market in The Netherlands. The study is based on research among Dutch consumers and shows how brands are perceived within environmental and social responsibility. Download the official report of 2020 to discover this year’s brand ranking and key sustainability insights into industries, consumers and brands.

 

OFFICIAL REPORT

The Netherlands - 2020

Our official report contains the complete ranking of Sustainable Brand Index™ 2020 in The Netherlands over time, accompanied with key sustainability insights and stakeholder data into the Dutch B2C-market.

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Download the official report for free
and gain access to:

  • Ranking 2017 - 2020

  • Industry Rankings 2020

  • Key Insights

  • The Sustainable Consumer

  • Developments 2011 - 2020

  • Methodology

  • Testimonials & more


RANKING

The Netherlands - 2020

Sustainable Brand Index™ yearly ranks brands on sustainability. The rankings show how brands are perceived on sustainability by their important stakeholders. These are The Netherlands’ most sustainable brands of 2020 according to Dutch consumers.

Download the official report for access to all key insight and the complete ranking.

Top 20

POSITION

1

2

3

4

5

6

7

8

9

10

BRAND

Tony's Chocolonely

Greenchoice

ANWB

Tesla

IKEA

NS

Zonnatura

Vattenfall

Vandebron

Landal GreenParks

POSITION

11

12

13

14

15

16

17

18

19

20

BRAND

HEMA

Campina

Eneco

Rabobank

Albert Heijn

Becel Pro Activ

ASN Bank

Philips

Melkunie

The Body Shop


INDUSTRY WINNERS 2020

POSITION

1.

2.

3.

4.

5.

10.

14.

15.

22.

44.

46.

51.

60.

81.

BRAND

Tony's Chocolonely

Greenchoice

ANWB

Tesla

IKEA

Landal GreenParks

Rabobank

Albert Heijn

Pickwick

La Place

Menzis

KPN

Van der Valk

KLM

industry

Food

Energy

Transport

Automotive

Retail

Travel & leisure

Banks

Supermarkets

Beverages

Restaurants & Cafes

Insurance

Telecommunications

Hotels

Airlines


DISCOVER WHICH industries & brands ARE INCLUDED

2020

Brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. The purpose of these criteria is to create a selection that mirrors the brands that consumers meet in their everyday life. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public.

+ Airlines

  • easyJet
  • KLM
  • Ryanair
  • Transavia
  • TUI fly

+ Automotive

  • BMW
  • Ford
  • Kia
  • Mercedes-Benz
  • Opel
  • Peugeot
  • Renault
  • ŠKODA
  • Tesla
  • Toyota
  • Volkswagen
  • Volvo

+ Banking

ABN AMRO ASN Bank ING Knab Rabobank SNS Bank Triodos Bank

+ Beverages

  • Amstel
  • Appelsientje
  • Bavaria
  • Chocomel
  • Coca-Cola
  • CoolBest
  • Douwe Egberts
  • Grolsch
  • Heineken
  • Kanis & Gunnink
  • NESCAFÉ
  • NESCAFÉ Dolce Gusto
  • Nespresso
  • Pepsi
  • Pickwick

+ Energy

  • Alliander
  • BP
  • Eneco
  • energiedirect.nl
  • ENGIE
  • Essent
  • Esso
  • Greenchoice
  • NLE (Nederlandse Energie Maatschappij)
  • Oxxio
  • Shell
  • Total
  • Vandebron
  • Vattenfall

+ Food

  • Activia
  • AH Delicata
  • Almhof
  • Alpro
  • Arla
  • Aviko
  • Becel
  • Becel Pro Activ
  • Beemster kaas
  • Bertolli
  • Blue Band
  • Bolletje
  • Bona
  • Calvé
  • Campina
  • Campina Botergoud
  • Côte d’Or
  • Croma
  • Danio
  • De Ruijter
  • Dr. Oetker
  • Grand'Italia
  • Heinz
  • Honig
  • Iglo
  • Kinder
  • KITKAT
  • Knorr
  • Lindt
  • M&M's
  • Maaslander
  • MAGGI
  • Mars
  • Melkunie
  • Milka
  • Milner
  • Mora
  • Nestlé Chocolade
  • Oatly
  • Ola
  • Old Amsterdam
  • Optimel
  • Toblerone
  • Tony's Chocolonely
  • Unox
  • Verkade
  • Verstegen
  • Zonnatura

+ Hotels

  • Fletcher Hotels
  • ibis
  • Mercure
  • NH Hotel Group
  • Novotel
  • Van der Valk

+ Insurance

  • Achmea
  • CZ
  • Menzis
  • VGZ

+ Restaurants & Cafes

  • BURGER KING
  • FEBO
  • KFC
  • La Place
  • McDonald's
  • Starbucks
  • Subway

+ Retail

  • Action
  • Beter Bed
  • Blokker
  • bol.com
  • C&A
  • Coolblue
  • De Bijenkorf
  • Etos
  • GAMMA
  • Goossens
  • H&M
  • HEMA
  • IKEA
  • JYSK
  • Karwei
  • Kruidvat
  • Kwantum
  • L'Oréal
  • Leen Bakker
  • Nike
  • Philips
  • Praxis
  • Primark
  • Rituals
  • The Body Shop
  • Trendhopper
  • WE Fashion
  • wehkamp
  • Xenos
  • ZARA
  • Zeeman

+ Supermarkets

  • Albert Heijn
  • ALDI
  • Coop
  • Dirk
  • Jumbo
  • Lidl
  • PLUS
  • SPAR

+ Telecommunications

  • KPN
  • T-Mobile
  • Tele2
  • Vodafone

+ Transport

  • ANWB
  • Arriva
  • Connexxion
  • NS
  • Schiphol
  • Uber

+ Travel & Leisure

  • Airbnb
  • Booking.com
  • Center Parks
  • Corendon
  • D-reizen
  • Kras
  • Landal GreenParks
  • Oad
  • Roompot Vakanties
  • Sunweb
  • TUI

Do you want to know more about your position in the ranking?

Let us tell you about the data and tailored insights we have for your brand.

Methodology

 
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The Ranking

The ranking score is a combination of both environmental and social responsibility, based on the definition of sustainability according to the UN Sustainable Development Goals. The score is assembled through a top box-method, consisting of awareness levels and positive attitudes of stakeholders. The total score for each area of sustainability is 100%. Thus, a brand can receive 100% for environmental responsibility, and 100% for social responsibility, adding up to a maximum score of 200%.

 
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brand selection

Per country, brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public.