Sustainable Brand Index™ B2C is a brand study on sustainability within the business-to-consumer market in The Netherlands. The study is based on research among Dutch consumers and shows how brands are perceived within environmental and social responsibility. Download the official report of 2021 to discover this year’s brand ranking and key sustainability insights into industries, consumers and brands.

 

download the OFFICIAL REPORT

The Netherlands - sustainable brand index 2021

Our official report contains the complete ranking of Sustainable Brand Index™ 2021 in The Netherlands over time, accompanied with key sustainability insights and stakeholder data into the Dutch B2C-market.

Download the official report for free
and gain access to:

  • Ranking 2017 - 2021

  • Industry Rankings 2021

  • Key Sustainability Insights 2021

  • Methodology & more

X
 

The Netherlands - sustainable brand index 2020

Our official report contains the complete ranking of Sustainable Brand Index™ 2020 in The Netherlands over time, accompanied with key sustainability insights and stakeholder data into the Dutch B2C-market.

Download the official report for free
and gain access to:

  • Ranking 2017 - 2020

  • Industry Rankings 2020

  • Key Sustainability Insights 2020

  • Methodology & more

X

the RANKING

The Netherlands - sustainable brand index 2021

Sustainable Brand Index™ yearly ranks brands on sustainability. The rankings show how brands are perceived on sustainability by their important stakeholders. These are The Netherlands’ most sustainable brands of 2021 according to Dutch consumers. Download the official report for access to all key insight and the complete ranking.

the Top 20 most sustainable brands of 2021 according to dutch consumers

POSITION

1

2

3

4

5

6

7

8

9

10

BRAND

Tony's Chocolonely

De Vegetarische Slager

Greenchoice

ANWB

Zonnatura

IKEA

Vandebron

NS

ASN Bank

Eneco

POSITION

11

12

13

14

15

16

17

18

19

20

BRAND

Vattenfall

Campina

Albert Heijn

Alpro

Spa

The Body Shop

Tesla

Triodos Bank

Melkunie

Jumbo


INDUSTRY WINNERS 2021

POSITION

1

3

4

6

9

13

15

17

30

43

60

62

66

72

81

160

BRAND

Tony's Chocolonely

Greenchoice

ANWB

IKEA

ASN Bank

Albert Heijn

Spa

Tesla

bol.com

Landal GreenParks

KPN

CZ

Google

La Place

Van der Valk

KLM

industry

Food

Energy

Mobility

Retail

Banks

Supermarkets

Beverage

Automotive

E-commerce

Travel & Tourism

Telecommunications

Insurance

Digital

Restaurants, Cafes & Take-away

Hotels

Airlines


all industries & brands

sustainable brand index 2021

Brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. The purpose of these criteria is to create a selection that mirrors the brands that consumers meet in their everyday life. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public. The following brands are included in Sustainable Brand Index™ 2021 in The Netherlands:

+ Airlines

  • easyJet
  • KLM
  • Ryanair
  • Transavia
  • TUI fly

+ Automotive

  • BMW
  • Ford
  • Kia
  • Mercedes-Benz
  • Opel
  • Peugeot
  • Renault
  • ŠKODA
  • Tesla
  • Toyota
  • Volkswagen
  • Volvo

+ Banks

  • ABN AMRO
  • ASN Bank
  • ING
  • Knab
  • Rabobank
  • SNS Bank
  • Triodos Bank

+ Beverage

  • Amstel
  • Appelsientje
  • Bar-le-Duc
  • Bavaria
  • Chaudfontaine
  • Chocomel
  • Coca-Cola
  • CoolBest
  • Douwe Egberts
  • Fanta
  • Grolsch
  • Heineken
  • Kanis & Gunnink
  • Lipton
  • NESCAFÉ
  • NESCAFÉ Dolce Gusto
  • Nespresso
  • Pepsi
  • Pickwick
  • Sourcy
  • Spa
  • Sprite

+ Consumer Goods Corporations

  • Unilever
  • Nestlé
  • L'Oréal Group
  • Procter & Gamble (P&G)

+ Digital

  • Microsoft
  • Google
  • Apple

+ E-commerce

  • Amazon
  • bol.com
  • Coolblue
  • wehkamp
  • Zalando

+ Energy

  • Alliander
  • Eneco
  • energiedirect.nl
  • ENGIE
  • Essent
  • Greenchoice
  • NLE (Nederlandse Energie Maatschappij)
  • Vattenfall
  • Oxxio
  • Vandebron
  • BP
  • Esso
  • Shell
  • Total

+ Food

  • Activia
  • Almhof
  • Alpro
  • Arla
  • Aviko
  • Becel
  • Becel Pro Activ
  • Beemster kaas
  • Bertolli
  • Blue Band
  • Bolletje
  • Bona
  • Bonduelle
  • Calvé
  • Campina
  • Campina Botergoud
  • Côte d’Or
  • Croma
  • Danio
  • De Ruijter
  • De Vegetarische Slager
  • Dr. Oetker
  • Garden Gourmet
  • Grand'Italia
  • HAK
  • Heinz
  • Honig
  • Iglo
  • KITKAT
  • Knorr
  • Lindt
  • M&M's
  • Maaslander
  • MAGGI
  • Mars
  • Melkunie
  • Milka
  • Milner
  • Mora
  • Nestlé Chocolade
  • Oatly
  • Ola
  • Old Amsterdam
  • Optimel
  • Toblerone
  • Tony's Chocolonely
  • Unox
  • Valess
  • Verkade
  • Verstegen
  • Vivera

+ Hotels

  • Fletcher Hotels
  • ibis
  • Mercure
  • NH Hotel Group
  • Novotel
  • Van der Valk

+ Insurance

  • Achmea
  • CZ
  • Menzis
  • VGZ

+ Restaurants, Cafes & Take-away

  • BURGER KING
  • FEBO
  • KFC
  • La Place
  • McDonald's
  • Starbucks
  • Subway

+ Retail

  • Action
  • Beter Bed
  • Blokker
  • C&A
  • De Bijenkorf
  • Etos
  • GAMMA
  • Goossens
  • H&M
  • HEMA
  • IKEA
  • JYSK
  • Karwei
  • Kruidvat
  • Kwantum
  • Leen Bakker
  • MediaMarkt
  • Nike
  • Philips
  • Praxis
  • Primark
  • Rituals
  • Siemens
  • The Body Shop
  • Trendhopper
  • WE Fashion
  • Xenos
  • ZARA
  • Zeeman

+ Supermarkets

  • Albert Heijn
  • ALDI
  • Coop
  • Dirk
  • Jumbo
  • Lidl
  • PLUS
  • SPAR

+ Telecommunications

  • KPN
  • T-Mobile
  • Tele2
  • Vodafone

+ Transport

  • ANWB
  • Arriva
  • Connexxion
  • NS
  • Schiphol
  • Uber

+ Travel & Tourism

  • Airbnb
  • Booking.com
  • Center Parks
  • Corendon
  • D-reizen
  • Kras
  • Landal GreenParks
  • Oad
  • Roompot Vakanties
  • Sunweb
  • TUI

Do you want to know more about your position in the ranking?

Let us tell you about the data and tailored insights we have for your brand.

Methodology

 
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The Ranking

The ranking score is a combination of both environmental and social responsibility, based on the definition of sustainability according to the UN Sustainable Development Goals. The score is assembled through a top box-method, consisting of awareness levels and positive attitudes of stakeholders. The total score for each area of sustainability is 100%. Thus, a brand can receive 100% for environmental responsibility, and 100% for social responsibility, adding up to a maximum score of 200%.

 
SBI-Index-Website-Icons_Brand Selection.png
 

brand selection

Per country, brands are selected yearly across a variety of sectors, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand Index™ are open to the public.

Since 2020, Sustainable Brand Index™ awards a jury price in The Netherlands called Initiatief van het Jaar - honouring an outstanding initiative within sustainable branding and communications. The purpose of this award is to highlight an initiative that has created a positive impact for people, society or the environment and that can be seen as an example or inspiration for other actors on the market.

 

INITIATIEF VAN HET JAAR 2021
- THE NETHERLANDS

JURY 2021

To be announced


DEADLINE FOR NOMINATIONS

Nominate an initiative before the 1st of February 2021


WINNER & AWARD

The results will be announced during the launch of Sustainable Brand Index 2021 in The Netherlands on the 25th of March 2021.

Previous winners

Nestlé - Chocoproef
Initiatief van het Jaar 2020, The Netherlands

Bergans - The Collection of Tomorrow
Årets Bidrag 2020- Norway

Apotek Hjärtat - A Hard Pill to Swallow
Årets Insats 2020 - Sweden

ICA: Lansering av Mitt Klimatmål
Årets Insats 2019- Sweden

H&M, KappAhl & Lindex: Lansering av One Bag Habit
Årets Insats 2018 - Sweden

Åhléns: Kampanjen Bryt klädmaktsordningen
Årets Insats 2017- Sweden

Max Hamburgare: Lansering av Green-familjen
Årets Insats 2016 - Sweden

Coop: Kampanjen Ekolöftet
Årets Insats 2015 - Sweden

H&M: Lansering av Garment Collecting
Årets Insats 2014 - Sweden